in Words Lead Referral Sales The position of Lead Referral Sales is part of the Sales function and reports directly to the Chief Sales Officer (CSO). The role is based in Mumbai (Thane or Andheri) and requires approximately 50 percent travel to Bangalore. The working schedule follows a six-day work week with Monday as the weekly off, while Saturdays and Sundays are working days.

The role of Lead Referral Sales is responsible for driving the execution of referral sales initiatives and ensuring strong focus on daily performance, target achievement, and overall team productivity. The individual will be expected to convert defined sales strategies into consistent on-ground execution and deliver predictable results through disciplined monitoring, tracking, and follow-ups. The role is ideal for a hands-on sales leader who is comfortable working in a fast-paced, target-oriented environment and enjoys being closely involved in day-to-day business performance.

Key responsibilities include driving the achievement of daily, weekly, and monthly referral sales targets while closely tracking daily activity metrics such as referrals generated, follow-ups conducted, meetings scheduled, conversions achieved, and net bookings completed. The role also requires regular performance reviews to identify gaps and implement corrective actions wherever required. Additionally, the individual must ensure strong adherence to defined sales processes,



standard operating procedures, and reporting standards.

The Lead – Referral Sales will work closely with the Referrals Program Lead to ensure collaborative delivery of business numbers.

The role also involves cross-functional coordination with teams such as Marketing, CRM, Operations, and Experience Center teams in order to improve conversion outcomes and enhance the overall sales funnel effectiveness.

The ideal candidate should be a graduate or postgraduate with more than 12 years of overall sales experience, along with at least five years of experience in leadership roles managing medium-sized sales teams. The candidate should have strong exposure to target-driven sales environments and should be comfortable working in a dynamic and high-energy sales ecosystem.

The candidate must also be open to frequent travel across company locations within India. Proficiency in MS Excel and PowerPoint will be considered an added advantage. Preferred industry experience includes Timeshare, Telecom, Insurance, FMCG, FMCD, and Up-to-date Trade sectors.

Key performance indicators for this role include daily referral generation, conversion performance, consistent achievement of monthly sales targets, maintaining strong funnel depth, effective follow-ups, improved closure ratios, and overall team productivity and engagement

📌 Lead Sales Manager - Referral Sales (Noida)
🏢 Anika Industries
📍 Noida