Company Overview:

Our company is a cutting-edge e-commerce advertising technology company powering online retailers with advanced shopping feed and ad optimization tools. They specialize in helping startups and global brands increase sales, improve campaign performance, and maximize ROI through real-time insights, AI-driven targeting, and strategic product feed management. Their platform is trusted by leading retailers worldwide and integrates deeply with shopping channels like Google, Amazon, and social commerce platforms.

Note: salary and shift will be finalised during the interview rounds. Salary will be negotiable for the right fit.

Job Overview

As a Lead Generation Specialist, you will build, execute, and qualify outbound pipeline using Apollo.io and Lemlist alongside data-driven outreach strategies to support revenue growth. You will play a key role in scaling the company’s market presence by identifying high-value prospects, running multi-channel outbound sequences, managing email deliverability, and enabling the sales team to close opportunities efficiently.

- Schedule: 20 hours per week (Flexible working window within London business hours)
- Full-time- 11am-8pm IST(Shift Can be finalised during interview process).

Key Responsibilities

- Multi-Channel Outbound Outreach: Build, execute, and manage cold email and multi-touch outbound cadences using Lemlist and Apollo.io to generate pipeline.
- Campaign Optimization & Personalization: Leverage Lemlist’s dynamic personalization features, dynamic images, dynamic liquid syntax,



and custom variables to craft tailored, high-converting sequences.
- Deliverability & Inbox Health Management: Monitor and maintain technical deliverability within Lemlist (warm-up schedules via Lemwarm, custom tracking domains, throttle limits, and inbox health monitoring).
- List Building & Enrichment: Utilize Apollo.io for granular list building, contact enrichment, account segmentation, and prospect prioritization based on Ideal Customer Profiles (ICPs).
- Prospecting & Lead Qualification: Qualify prospects through multi-channel outreach (Email, LinkedIn, cold calling where applicable) against strict ICP criteria.
- CRM Data Hygiene: Maintain pristine pipeline data, syncing lead stages and activity logs between Lemlist, Apollo.io, and CRM systems (e.g., Salesforce, HubSpot).
- Opportunity Hand-off: Book qualified meetings and seamlessly transfer sales opportunities to Account Executives and Closers.
- Analytics & A/B Testing: Continuously A/B test sequence copy, subject lines, send cadences, and CTAs while reporting on key metrics (open rates, CTR, bounce rates, and meeting booked conversion rates).

Requirements

- Lemlist Expertise: Proven experience setting up, personalizing,



and managing cold outreach campaigns and automated warm-ups within Lemlist.
- Apollo.io Proficiency: Demonstrated experience in prospect sourcing, segmentation, data enrichment, and list management using Apollo.io.
- B2B Pipeline Track Record: Solid background generating high-quality outbound opportunities in SaaS, AdTech, MarTech, or e-commerce tech environments.
- Deliverability Knowledge: Solid understanding of technical outreach infrastructure, sender reputation management, inbox warm-up routines, and spam compliance.
- Communication Skills: Excellent written and verbal communication skills with the ability to write compelling, concise B2B email copy.
- Data-Driven Approach: Capability to analyze campaign metrics and continuously optimize targeting, sequences, and copy based on results.
- Autonomous Setup: Comfortable working independently within a flexible remote schedule with a reliable computer, stable internet connection, and dedicated work environment.

Nice to Have

- Previous experience in e-commerce, digital advertising technology, or retail solution platforms.
- Familiarity with sales engagement and CRM platforms beyond Apollo and Lemlist (e.g., HubSpot, Salesforce).
- In-depth understanding of target buyer personas in digital advertising and e-commerce sectors (e.g., Heads of Growth, E-commerce Directors, Media Buyers).

Pay: ₹12,000.00 - ₹30,000.00 per month

Benefits

- Paid sick time
- Paid time off
- Work from home

Work Location: Remote

📌 Lead Generation_Lemlist Expert-WFH. (India)
🏢 ShoppingIQ
📍 India