We're looking for a creative, network-savvy Influencer Marketing Manager to lead our influencer campaigns in the Marathi market. You'll build strong creator relationships, run high-impact campaigns, and drive brand awareness and conversions across regional audiences.
What You'll Do
- Identify and onboard Marathi influencers, creators, and regional content partners
- Build and maintain long-term relationships with creators and agencies
- Plan and execute influencer campaigns from brief to reporting
- Negotiate rates, deliverables, and timelines with influencers
- Brief creators and ensure content aligns with brand voice and guidelines
- Manage content calendars, approvals, and timely go-lives
- Track campaign performance (reach, engagement, ROI) and share insights
- Stay on top of regional trends, viral formats, and platform updates
- Collaborate with social, content, and performance marketing teams
Positive to Have
- Experience in D2C, FMCG, ed-tech, or entertainment brands
- Familiarity with influencer platforms (e.g., Kofluence, Plixxo, or similar)
- Knowledge of regional content trends and short-form video (Reels, Shorts)
- Agency experience in influencer or regional marketing