We Are Hiring

Influencer Marketing Manager (Immediate Joiners Only)

We are seeking a dynamic and results-driven Influencer Marketing Manager with experience of 3-4 years to pitch, lead, and execute influencer marketing campaigns.

Role Summary

Job title

Influencer Marketing Manager

Years of Experience:

3-4 years

Working Model:

Full-time

Key Responsibilities (Folks, please read this carefully)

The ideal candidate will bring a proven track record of managing clients and diverse influencer campaigns, strong negotiation skills, and a creative yet analytical mindset. With a keen eye for spotting and nurturing digital talent, you will play a critical role in elevating brand's presence across platforms like YouTube and Instagram.

1. Influencer Marketing Strategy & Execution

- Develop and implement end-to-end influencer marketing strategies for the Talk and Target client portfolio.
- Align influencer marketing campaigns with the overall brand strategy and business objectives.
- Plan, strategize, and execute influencer campaigns, including brainstorming content ideas, influencer screening, and coordinating timely execution.
- Identify, onboard, and manage a mix of influencers (Category A, B, Micro, Nano) for paid and barter collaborations.
- Onboard and manage new and existing influencers for product launches, awareness campaigns, referral programs, and international blogger collaborations.
- Design tailored programs to acquire and retain influencers while ensuring smooth onboarding.

2. Brand Outreach & Business Growth

- Identify and pitch potential brands to onboard new clients and uplift the agency business.

3. Influencer Relationship Management

- Build and maintain long-term, meaningful relationships with influencers across categories such as Beauty, Wellness, Lifestyle, Fitness, etc.
- Periodically review and upgrade influencer associations based on performance and brand goals.

4. Performance Monitoring & Reporting

- Monitor and evaluate influencer partnerships using performance metrics like engagement, traffic, and conversions.




- Conduct competitive benchmarking to ensure maximum share of voice for the brand on social media.
- Maintain a comprehensive repository of all influencer campaigns, deliverables, and performance data.
- Provide regular reports on campaign performance, insights, and areas for improvement.
- Track weekly targets and support the team in achieving measurable results.

5. Industry Trends & Internal Collaboration

- Stay updated on digital media trends, tools, and best practices in influencer marketing.
- Collaborate with internal teams (content, creative, brand, etc.) to ensure seamless execution of campaigns.

What Are We Looking For?

- 3–4 years in influencer marketing, with an agency background.
- Proven ability to handle a diverse mix of influencers (A, B, Micro, Nano) across platforms.
- Proven track record of bringing in new business.
- Robust negotiation skills to maximize ROI within allocated budgets.
- Balanced skill set of creativity, analytical thinking, perseverance, and problem-solving.
- Excellent written and verbal communication skills.
- Proficiency in Word, Excel (moderate to advanced), and PowerPoint is mandatory.
- Strong ownership mindset and adaptability in managing uncertainty.
- Keen eye for identifying and nurturing potential digital creators.
- Understanding of influencer marketing nuances on platforms like YouTube and Instagram.
- Collaborative mindset with the ability to work across diverse teams and projects.
- Bachelor's degree or postgraduate degree in marketing or equivalent relevant work experience.

Perks

- Hands-on experience and mentorship from industry professionals.
- Opportunity to contribute to real projects and see your work come to life.
- Working in an environment where you can carve your own niche.

Share your resume, portfolio, or any other shareable marketing collateral at [email protected] and cc [email protected].

At Talk & Target, we celebrate diversity and are committed to creating an inclusive and joyful setting for all employees. Join us and be a part of a team that is passionate about making a difference in the world of marketing!

📌 Influencer Marketing Manager (Gurugram)
🏢 Talk u0026 Target
📍 Gurugram