02 Oct
|
AHK DIGITAL BRANDS
|
Gurugram
02 Oct
AHK DIGITAL BRANDS
Gurugram
Job Title
Influencer Marketer
ROLE OVERVIEW
We are seeking an experienced and dynamic Influencer Marketing Specialist to lead influencer-driven growth across our multiple brands. The ideal candidate will have a proven understanding of influencer ecosystems across international markets, with the ability to adapt strategies to different brand voices while building long-term communities and trust.
ABOUT AHK DIGITAL BRANDS
AHK Digital Brands is a fast-growing, bootstrapped e-commerce company building and scaling consumer brands for the global market. With expertise across product development, branding, performance marketing, marketplace growth, and customer experience, we focus on creating category-leading brands with sustainable long-term growth. Our leadership team brings over a decade of experience in scaling both B2B and B2C e-commerce businesses that have collectively crossed $100M+ in revenue.
Today, our brands serve customers across the United States and other international markets.
OUR BRAND PORTFOLIOS
MB — Myra Bag: Premium handcrafted western bags, accessories, and lifestyle products.
MBU — Myra USA: Western-inspired fashion and lifestyle products.
MM — Mira & Moss: Contemporary lifestyle and everyday essentials.
LS — Living Shapes: Modern home décor and lifestyle products.
BU — Bohera USA: Consumer products designed for everyday living.
LW — Loyal West: Western-inspired fashion and accessories.
KEY RESPONSIBILITIES
Strategic Planning
- Develop and execute influencer marketing strategies aligned with brand goals.
- Identify emerging trends in influencer marketing within the luxury and US-inspired fashion industry. Influencer Partnerships
- Research, identify, and onboard influencers who embody our brands' ethos and aesthetic.
- Build and maintain strong relationships with influencers, stylists, and agencies.
- Negotiate contracts, deliverables, and budgets to ensure win-win collaborations.
Campaign Management
- Design creative and compelling influencer campaigns to drive brand awareness and product engagement.
- Monitor, analyze, and optimize campaign performance to ensure ROI and alignment with KPIs.
Content Oversight
- Collaborate with influencers to co-create authentic, high-quality content that reflects our brand story.
- Ensure all influencer content meets brand guidelines and luxury standards.
Analytics & Reporting
- Track campaign performance metrics using tools like Google Analytics, social media insights, and influencer platforms.
- Provide regular reports and actionable insights to improve future campaigns.
Cross-Functional Collaboration
- Partner with marketing, PR, and creative teams to amplify influencer campaigns.
- Align influencer efforts with broader brand and product launches.
REQUIREMENTS
- 2–5 years of experience in influencer marketing,
preferably within the luxury fashion or lifestyle sectors.
- Strong understanding of social media platforms, influencer trends, and digital marketing analytics.
- Established connections with influencers and agencies in the luxury or fashion space.
- Solid negotiation, communication, and relationship-management skills.
- Ability to manage multiple campaigns across multiple brands simultaneously.
KPIs
- Influencer-Attributed Revenue & ROI
- Number of Active Influencer Partnerships
- Campaign Reach & Engagement Rate
- Content Output (Posts, Reels, UGC Delivered)
- Cost per Collaboration / Cost per Engagement
- On-Time Campaign Execution
- Quality & Brand-Fit of Influencer Content
WHY JOIN US?
- Premium office at WeWork, Platina Tower, Gurgaon.
- Work directly with experienced founders and leadership.
- High ownership role with real business impact.
- Fast-paced, execution-driven startup culture.
- Opportunity to work across multiple international consumer brands.
- Exposure to branding, product strategy, performance marketing, and e-commerce growth.
- Collaborative environment focused on innovation and continuous learning.
- Join a team with 10+ years of experience scaling bootstrapped B2B & B2C e-commerce businesses beyond $100M in revenue.
OFFICE LOCATION
AHK Digital Brands LLP
Corporate Office: 1st Floor, WeWork, Platina Tower, Mehrauli Road, A Block, DLF Phase 1, Gurugram. Registered Office: 74, Ganpati Vihar, Tanawara Phanta, Sangariya, Jodhpur, Rajasthan – 342013
📌 Influencer Marketer (Gurugram)
🏢 AHK DIGITAL BRANDS
📍 Gurugram