Type: Full-time | On-site

Experience: 2–3 years

Location: Lower Parel, Mumbai

Role DescriptionWe are looking for an Influencer Marketing Executive to manage and execute influencer marketing campaigns across Instagram, YouTube, and other relevant social platforms. The role will involve identifying the right creators and KOLs, building solid relationships, handling collaborations and negotiations, and ensuring smooth execution of campaigns from start to finish.

The ideal candidate should have hands-on experience in influencer marketing, strong communication and negotiation skills, and a good understanding of social media trends and creator content.

Key Responsibilities

- Research and identify relevant influencers, content creators, and KOLs based on brand requirements and campaign objectives.
- Handle influencer outreach, communication, follow-ups, and relationship management.
- Identify and build relationships with relevant KOLs and industry experts aligned with the brand.
- Manage end-to-end KOL collaborations, including outreach, negotiations, briefing, content coordination, and execution.
- Develop and maintain long-term relationships with KOLs for consistent and credible brand collaborations.
- Manage influencer collaborations from initial outreach to final content delivery.
- Negotiate commercials, deliverables, timelines, usage rights, and other collaboration terms.
- Coordinate with influencers and KOLs to share campaign briefs, content requirements, timelines, and brand guidelines.
- Review content submissions and coordinate with creators for revisions and approvals.
- Coordinate influencer and KOL shoots and ensure smooth execution of creator-led content.
- Assist with founder/CEO-led influencer content and collaborations.
- Contribute to campaign ideas, content concepts, hooks, and scripts for influencer collaborations.
- Coordinate with internal creative and marketing teams to ensure campaigns are executed smoothly.




- Maintain influencer databases, campaign trackers, budgets, and deliverable records.
- Track campaign performance through metrics such as reach, views, engagement, and content performance.
- Prepare campaign reports and share key learnings and insights with the team.
- Stay updated on social media trends, new creators, content formats, and influencer marketing opportunities.

Requirements
- 2–3 years of experience in Influencer Marketing, preferably with D2C, wellness, nutrition, beauty, FMCG, or lifestyle brands.
- Hands-on experience in influencer outreach, campaign coordination, negotiations, and execution.
- Experience working with KOLs, creators, or industry experts is preferred.
- Strong communication, negotiation, and relationship-building skills.
- Good understanding of Instagram, YouTube, and current social media trends.
- Ability to identify relevant creators and KOLs based on brand positioning and campaign requirements.
- Strong follow-up and coordination skills with the ability to manage multiple collaborations simultaneously.
- Good organizational skills and attention to detail.
- Comfortable working with Excel and Google Sheets for campaign tracking and reporting.
- Experience with content ideation, briefing, and script development is preferred.

Good to Have
- Strong existing network of influencers, creators, KOLs, and talent managers.
- Experience working with creators or KOLs in the wellness, nutrition, beauty, lifestyle, or FMCG space.
- Experience handling founder-led content or creator shoots.
- Basic understanding of content creation and social media analytics.

Why Join Us
- Opportunity to work on influencer and KOL campaigns for a growing wellness and nutrition brand.
- Hands-on exposure to end-to-end creator collaborations and brand partnerships.
- Opportunity to build relationships with leading creators and industry experts.
- Fast-paced environment with strong learning and growth opportunities.

📌 Influencer Marketing Executive (Mumbai)
🏢 Ace Blend
📍 Mumbai