Job Summary The In-House Sales Trainer will be responsible for developing and enhancing the sales capabilities of the dealership team through structured training, coaching, role plays, product sessions, and performance-based learning. The trainer will focus on improving product knowledge, customer handling, sales techniques, conversion ratios, negotiation skills, and overall sales performance.

Key Responsibilities 1.

Sales

Training Conduct regular training sessions for Sales Consultants and Sales Managers. Train the sales team on the complete automobile sales process. Conduct training on lead handling, follow-ups, test drives, vehicle presentations, negotiations, and closing. Conduct role plays and practical simulations to improve sales effectiveness. Train employees on customer engagement and relationship-building techniques.

- Product &
- Automobile Knowledge Conduct product knowledge sessions covering vehicle features, specifications, technology, variants, and USPs. Train sales teams on competitor products and market positioning. Conduct training for recent model launches and product updates. Ensure Sales Consultants can confidently explain vehicle features and benefits to customers. 3.

Customer Experience

Training Train the team on premium customer handling and dealership experience standards. Conduct sessions on communication, telephone etiquette, professional grooming, and business etiquette. Train employees on handling customer objections and difficult situations. Develop customer-centric selling practices. 4.

Sales Performance

Improvement Analyze individual and team performance to identify skill gaps.



Work closely with Sales Managers to identify employees requiring additional coaching. Conduct one-to-one coaching sessions for underperforming employees. Track the impact of training on sales performance and conversion ratios. 5.

Training Needs

Analysis Identify training requirements based on sales performance, customer feedback, manager feedback, and business targets. Prepare monthly training calendars. Develop customized training modules based on individual and departmental requirements. 6.

Training

Assessment &

• Evaluation Conduct pre- and post-training assessments. Evaluate employee knowledge through quizzes, role plays, and practical assessments. Collect participant feedback and continuously improve training programs. Monitor improvements in employee performance after training.

- Training MIS &
- Documentation Maintain employee-wise training records and attendance. Prepare monthly training reports and MIS. Maintain training calendars, presentations, assessments, and feedback records. Track training hours and effectiveness.

Required Skills Excellent presentation and public-speaking skills. Strong knowledge of automobile sales processes. Strong understanding of customer psychology and buying behaviour.



Excellent communication and interpersonal skills. Strong coaching and mentoring abilities. Good knowledge of sales techniques and negotiation. Ability to conduct engaging role plays and practical training. Proficiency in MS PowerPoint, Excel, Word, and CRM/DMS systems. Confident, energetic, and professional personality. Qualification &

- Experience Graduate/Postgraduate in Management, Marketing, HR, Business Administration, or a related field. 3–8 years of experience in automobile sales, sales training, L&D;, or dealership operations. Candidates with prior experience as Sales Manager, Sales Trainer, Product Trainer, or Senior Sales Consultant will be preferred. Experience with premium/luxury automobile brands will be an added advantage.

Key Performance

Indicators (KPIs) Training completion and participation. Training effectiveness score. Improvement in Sales Consultant performance. Lead-to-test-drive conversion. Test-drive-to-booking conversion. Overall sales conversion ratio. Improvement in product knowledge. Customer satisfaction and experience scores. Reduction in sales-process errors. Employee performance improvement after training.

Ideal Candidate Profile

The ideal candidate should be a confident and engaging automobile sales professional with strong training and coaching abilities. They should be capable of translating real-world sales experience into practical learning and helping Sales Consultants improve their performance.

Pay: ₹15,382.91 - ₹28,718.37 per month

Work Location: In person

📌 In-House Sales Trainer (Dumas)
🏢 Maxico Group
📍 Dumas