Role Overview

Timespro is looking for an energetic and entrepreneurial Field Marketing Executive to drive market development and on-ground marketing initiatives for Executive Education programmes.

The role will focus on developing Tier 2 and emerging markets through BTL activations, market research, corporate relationships, and local alliances. The individual will be responsible for identifying high-potential markets and target audiences, building local networks, securing activation opportunities, generating leads, and tracking the effectiveness of marketing initiatives.

This is a highly execution-oriented role requiring extensive travel, robust relationship-building skills, and the ability to independently identify and develop new opportunities.

Key Responsibilities:

1. Market Research & Development

· Conduct extensive market research to identify high-potential Tier 2 cities and emerging markets for Executive Education programmes. · Understand and map the local target audience, including key corporate hubs, industries, business parks, residential catchments, and locations where potential prospects work or congregate.

· Identify local opportunities for BTL marketing, partnerships, and demand-generation initiatives.

· Develop market visit plans and route maps to ensure effective coverage of priority markets and locations.

1. BTL Activation & Lead Generation

· Identify, recommend, and execute relevant local and regional BTL activation opportunities. · Plan and manage on-ground activities including corporate activations, stalls, kiosks, and other lead-generation initiatives with local / central BTL agencies

· Ensure effective lead capture and handover through defined processes.





· Track leads generated and evaluate the quality and effectiveness of different activation formats and locations.

1. Corporate Relationships & Alliances

· Identify and build relationships with corporates, HR/L&D; teams, industry associations, professional networks, and other relevant organizations. · Pitch and present Timespro and its Executive Education programmes to potential corporate and institutional partners.

· Explore opportunities for partnerships, employee engagement, awareness sessions, and other collaborative initiatives.

· Secure permissions and approvals for setting up Timespro stalls, kiosks, information desks, and other engagement formats within corporate and relevant professional ecosystems.

1. Vendor, Agency & Execution Management

· Identify and develop a network of reliable local vendors and BTL agencies across assigned markets. · Coordinate with vendors and agencies for activation execution, branding, fabrication, manpower and logistics.
1. Performance Tracking & Reporting

· Track the performance of activations, partnerships, and lead-generation initiatives. · Analyse results and recommend improvements based on market response and performance data.

· Maintain regular reports on market visits, corporate meetings, alliances, activations and leads generated.

· Prepare dashboards, MIS, and market intelligence reports for internal stakeholders.

Experience: Experience in Field Marketing, BTL Marketing, Corporate Alliances, Activation Marketing, or similar on-ground/customer-facing roles, with experience in independently developing markets, partnerships, and lead-generation initiatives.

Pay: ₹200,000.00 - ₹500,000.00 per year

Benefits

- Flexible schedule
- Paid sick time
- Provident Fund

Work Location: In person

📌 Hiring for Marketing Executive! (Mumbai)
🏢 Timespro
📍 Mumbai