Head of SEO – Global & Enterprise SEO

Location: Noida, Uttar Pradesh, India

Employment Type: Full-time

Level: Head of / Senior Leadership

About the Role

We are seeking an experienced Head of SEO to lead and scale organic growth across a global portfolio of education brands.

This senior leadership role will own the enterprise SEO strategy across multiple brands, websites, markets and regions, aligning organic search with business, marketing, student acquisition and revenue objectives.

The ideal candidate brings deep expertise across technical SEO, content, on-page and off-page SEO, international SEO and AI-driven search, combined with the leadership skills required to build scalable SEO frameworks and influence senior stakeholders across a complex global organisation.

Key Responsibilities

Global & Enterprise SEO Strategy

- Own and execute the global SEO strategy across multiple brands, websites and markets.
- Develop scalable SEO frameworks, governance models and best practices while accounting for individual brand requirements.
- Establish and track SEO KPIs including organic traffic, rankings, leads, conversions and ROI.
- Align SEO strategy with marketing, enrollment, acquisition and commercial objectives.

AI Search & Emerging SEO
- Develop strategies for AI-powered search and content discovery, including Google AI search experiences, ChatGPT and emerging platforms.
- Optimise content for semantic search, AI-generated results and evolving search intent.
- Monitor algorithm updates, search behaviour and emerging technologies to identify opportunities and risks.
- Ensure SEO strategy remains adaptable as the search landscape evolves.

Technical SEO
- Lead technical SEO audits and optimisation across multiple websites and domains.
- Improve crawlability, indexation, site architecture and overall technical health.
- Partner with product, IT and development teams on SEO requirements across CMS platforms and website architecture.




- Drive improvements across page speed, mobile-first experiences, structured data and technical SEO standards.
- Establish consistent technical SEO practices across markets and platforms.

Content & On-Page SEO
- Lead enterprise-level keyword research, search intent analysis and content strategies across markets and audiences.
- Develop SEO frameworks covering content creation, optimisation and performance measurement.
- Partner with content and brand teams to create high-quality educational content that drives organic visibility and conversions.
- Analyse content performance and continuously optimise based on data and search trends.

Off-Page SEO & Digital PR
- Define global link-building and digital PR strategies.
- Build high-quality backlinks through relationships with publishers, institutions, influencers and relevant industry partners.
- Develop strategies to strengthen domain authority and brand visibility.
- Monitor and manage brand reputation across search ecosystems.

Organic Acquisition & Conversion
- Align SEO initiatives with lead generation, student acquisition, enrollment and revenue objectives.
- Optimise landing pages, organic funnels and user journeys to improve conversion rates.
- Develop local SEO strategies for relevant regions, campuses and locations.
- Identify opportunities to improve organic acquisition across different markets and audiences.

Analytics & Reporting
- Use platforms such as Google Analytics, Google Search Console, SEMrush and Ahrefs to monitor performance at scale.




- Develop executive-level SEO reporting focused on business impact and commercial outcomes.
- Analyse competitors, markets and search behaviour to identify growth opportunities.
- Translate complex SEO data into transparent strategic recommendations for senior stakeholders.

Team Leadership
- Lead, mentor and develop a high-performing SEO team supporting multiple brands and markets.
- Establish a culture of experimentation, innovation and continuous learning.
- Set priorities, performance objectives and development plans for the SEO function.
- Act as the senior SEO subject-matter expert across the organisation.
- Influence senior leadership and cross-functional stakeholders on organic growth strategy.

Requirements
- 14–16 years of SEO experience, including 5 years in senior SEO leadership.
- Proven experience leading SEO across multiple brands, websites, regions or international markets.
- Strong expertise across:
- Technical SEO
- On-page SEO
- Off-page SEO
- Content SEO
- International SEO
- Local SEO
- SEO analytics and reporting
- Strong understanding of AI-driven search, semantic search and the evolution of search engines.
- Advanced experience with SEO and analytics platforms.
- Demonstrated experience leading and developing SEO teams.
- Strong commercial understanding of organic acquisition, lead generation and conversion.
- Ability to influence senior stakeholders and operate effectively within complex, cross-functional organisations.

Preferred Background
- Education, higher education or EdTech experience.
- Experience supporting global or multi-campus education organisations.
- International and multilingual SEO experience.
- Experience managing SEO across multiple countries and regions.
- Understanding of online education and digital acquisition.
- Technical degree such as MCA, BCA, Engineering or equivalent.
- Working knowledge of coding and web technologies.

📌 Head of SEO (Noida)
🏢 SoTalent
📍 Noida