ElectricPe

Head of Sales and Distribution

Location: Sector 49, Gurgaon (On-site)

Total CTC: INR 25-30 LPA

Reporting to: Founder / CEO

Experience: Minimum 5 years

ABOUT ELECTRICPE

ElectricPe operates a retail network of COCO (Company-Owned, Company-Operated) and FOFO (Franchise-Owned, Franchise-Operated) outlets.

ROLE OVERVIEW

ElectricPe is looking for a Sales Head to lead sales, distribution and retail network growth across its COCO (Company-Owned, Company-Operated) and FOFO (Franchise-Owned, Franchise-Operated) outlets.

A central part of this role is expanding the FOFO network: identifying suitable franchise partners, building a franchise pipeline and driving new outlet openings. The Sales Head will also own sales performance across the existing store network and lead eight Territory Sales Managers, who oversee store managers and their sales teams.

KEY RESPONSIBILITIES

SALES STRATEGY AND BUSINESS GROWTH

- Develop and execute the sales and distribution strategy across territories, stores and franchise outlets.
- Set sales targets for Territory Sales Managers and store teams, and track progress through regular performance reviews.
- Improve revenue, lead conversion, sales productivity and outlet performance.
- Identify new markets and sales opportunities, and turn them into clear territory-level action plans.

FOFO EXPANSION AND FRANCHISE DEVELOPMENT
- Build and manage a pipeline of potential franchise partners for recent FOFO outlets.
- Evaluate franchise partners and proposed locations for business fit and commercial potential.
- Lead franchise acquisition, partner discussions and onboarding in coordination with the relevant internal teams.
- Plan new outlet launches and track each opening from partner selection to sales readiness.
- Support existing franchise partners with sales planning,



team readiness and performance improvement.

RETAIL SALES AND DISTRIBUTION MANAGEMENT
- Drive consistent sales execution across COCO and FOFO outlets.
- Work with Territory Sales Managers to improve store-level sales processes, customer experience and follow-up.
- Coordinate with operations and supply chain teams on product availability, replenishment and delivery requirements.
- Use customer feedback, competitor activity and market trends to guide sales decisions.

TEAM LEADERSHIP AND PERFORMANCE MANAGEMENT
- Lead, coach and review the performance of eight Territory Sales Managers.
- Build clear accountability across territory managers, store managers and store sales teams.
- Identify training needs in product knowledge, sales techniques, customer handling and franchise management.
- Present sales forecasts, network expansion progress and business performance to the Founder / CEO.

REQUIREMENTS AND SKILLS

- A track record in sales leadership, retail sales, distribution or multi-location business management.
- Experience in franchise development, franchise acquisition, channel sales or partner management.
- Ability to lead managers and sales teams across multiple territories and outlets.
- Strong commercial judgement, negotiation and relationship management skills.
- Ability to use sales data, forecasts and performance reports to identify gaps and improve results.
- A practical approach to launching outlets, supporting franchise partners and delivering sales targets.

SUCCESS IN THIS ROLE

- Growth in the FOFO outlet network and a healthy franchise partner pipeline.
- Stronger sales performance and lead conversion across COCO and FOFO outlets.
- New outlets opening with clear launch plans and sales readiness.
- Territory Sales Managers and store teams working against clear targets and review processes.

TOTAL CTC

INR 25-30 LPA.

📌 Head of Sales and Distribution (Gurugram)
🏢 ElectricPe
📍 Gurugram