Head of Marketing & Growth – SaaS Products

We are looking for a business-oriented Head of Marketing & Growth to drive global growth for future Moon Apps.

Key Responsibilities

- Own marketing contribution to ARR, MRR, pipeline, and revenue growth.
- Drive customer acquisition, activation, retention, expansion, and referrals.
- Improve key SaaS metrics including CAC, LTV, Trial-to-Paid, Churn, and NRR.
- Define ICP, buyer personas, positioning, messaging, pricing, and market segmentation.
- Lead GTM strategies, product launches, and growth initiatives.
- Oversee SEO, Content, Performance Marketing, Partnerships, Affiliate & Lifecycle Marketing.
- Optimize the customer journey from awareness to retention and expansion.
- Drive PLG initiatives, A/B testing, funnel optimization, and growth experiments.
- Build data-driven dashboards, attribution models, and reporting frameworks.
- Build, mentor, and scale a high-performing marketing team while collaborating with Product, Engineering, Sales, CS, and Founders.





Requirements

- 8–15 years of experience in Marketing, Growth, or Product Marketing.
- 5 years of SaaS/Product-led company experience.
- Proven experience scaling B2B SaaS products globally.
- Robust understanding of SaaS business models, subscription economics, and growth metrics.
- Experience managing budgets, growth targets, and cross-functional teams.
- Exposure to US, UK, Canada, or Australia markets is preferred.
- Experience with SMB-focused SaaS, PLG, mobile app growth, or AI-powered marketing is a plus.

Success Metrics

- Increase qualified pipeline and revenue contribution.
- Improve trial-to-paid conversion and retention.
- Reduce CAC and improve ROAS.
- Increase organic traffic, signups, activation, and customer growth.
- Build a scalable marketing team and data-driven growth framework.

📌 Head of Marketing (Ahmedabad)
🏢 Moon Technolabs
📍 Ahmedabad