HEAD – E-COMMERCE & QUICK COMMERCE

Location: Bengaluru, Karnataka

Department: E-Commerce & Quick Commerce

Employment Type: Full-Time

ABOUT KOSHER

Kosher is one of India's fastest-growing tissue manufacturing companies with a strong presence across the country through multiple manufacturing facilities and an expanding distribution network. Built on a foundation of quality, innovation, and customer trust, we are now on an ambitious journey to evolve into one of India's most respected FMCG companies.

Over the years, Kosher has built a strong presence across institutional, hospitality, healthcare, retail, and B2B markets. As we enter the next phase of our journey, our focus is to strengthen our existing brands, build new consumer categories, expand our product portfolio, and create a strong direct-to-consumer and digital presence.

As part of this growth journey, we are looking for an exceptional Head – E-Commerce & Quick Commerce who can build and lead our digital commerce business and make E-Commerce and Quick Commerce a significant growth engine for the company.

POSITION SUMMARY The Head – E-Commerce & Quick Commerce will have end-to-end responsibility for developing, building, and scaling Kosher's digital commerce business across E-Commerce, Quick Commerce, Marketplaces, D2C, and emerging digital channels.

The role will own the overall digital business strategy, revenue growth, profitability, platform relationships, product assortment, pricing, promotions, digital marketing, analytics, inventory coordination, and team building.

Working closely with the Founder and Executive Leadership Team, the Head will be responsible for turning Kosher's digital opportunity into a scalable and profitable business.

This is not a marketplace operations role. We are looking for a business leader who can understand the complete digital ecosystem, identify opportunities, build the right strategy, create the right team, and take ownership of business outcomes.

The ideal candidate should be comfortable operating in a fast-paced setting where the expectation is not simply to manage an existing business, but to build, scale, experiment, and create.

KEY RESPONSIBILITIES

E-Commerce & Quick Commerce Strategy

- Develop and execute the overall E-Commerce and Quick Commerce strategy aligned with Kosher's broader FMCG growth plans.
- Build a clear roadmap for the growth of the digital business across marketplaces, Quick Commerce, D2C, and emerging digital channels.
- Define annual and long-term revenue, profitability, customer acquisition, and growth objectives.
- Identify new platforms, categories, products, consumer segments, and geographic opportunities.
- Develop channel-specific strategies based on consumer behaviour, competition, platform economics, and business potential.
- Continuously evaluate market trends, consumer preferences, competitive activity, and changes in the digital commerce ecosystem.
- Build a scalable digital business model that can support Kosher's long-term FMCG ambitions.

MARKETPLACE MANAGEMENT

- Lead Kosher's business across major marketplaces including Amazon, Flipkart, and other relevant platforms.
- Own platform-level sales, profitability, assortment, pricing, promotions, visibility, inventory, and overall performance.
- Develop platform-specific strategies for catalogue management, product content,



search visibility, merchandising, pricing, and conversion.
- Build strong relationships with marketplace category managers, commercial teams, advertising teams, and senior platform stakeholders.
- Lead commercial discussions and negotiations with marketplace partners.
- Identify opportunities for increased visibility, promotional support, new product launches, category expansion, and strategic partnerships.
- Ensure products maintain strong availability, content quality, ratings, reviews, and customer experience.
- Continuously evaluate SKU-level performance and optimise the assortment based on sales, margins, demand, and customer behaviour.

QUICK COMMERCE

- Build and scale Kosher's presence across Quick Commerce platforms including Blinkit, Zepto, Swiggy Instamart, and other emerging platforms.
- Develop platform-wise strategies covering assortment, pricing, promotions, visibility, inventory, and profitability.
- Build strong relationships with category managers, commercial teams, and senior stakeholders across Quick Commerce platforms.
- Negotiate commercial terms, margins, visibility, promotional support, assortment, and launch opportunities.
- Identify products and pack sizes that are particularly suited to Quick Commerce.
- Develop strategies for increasing sales velocity and product visibility within dark-store ecosystems.
- Drive expansion into new cities based on demand, economics, operational feasibility, and platform chance.
- Monitor fill rates, availability, inventory turns, stock-outs, sales velocity, and SKU-level performance.
- Balance growth investments with sustainable contribution margins and healthy unit economics.

BUSINESS GROWTH & P&L; MANAGEMENT

- Own the overall revenue and profitability of the E-Commerce and Quick Commerce business.
- Develop channel-wise P&L; and business performance reports.
- Monitor gross margins, contribution margins, platform commissions, advertising spends, promotional costs, logistics costs, returns, and other channel-level expenses.
- Develop strategies to improve profitability without compromising sustainable growth.
- Identify opportunities to improve average order value, conversion, customer acquisition, repeat purchase, and customer lifetime value.
- Evaluate the economics of new platforms, products, cities, campaigns, and business opportunities before scaling.
- Establish clear business KPIs and review performance regularly with the Founder / Managing Director.
- Present monthly and quarterly business reviews covering growth, profitability, opportunities, challenges, and future plans.

PRODUCT & ASSORTMENT STRATEGY

- Develop the right product portfolio for E-Commerce and Quick Commerce consumers.
- Identify opportunities for new pack sizes, bundles, multipacks, premium products, value packs, and digital-first SKUs.
- Analyse customer reviews, search trends, competition, pricing, category growth, and consumer behaviour to identify product opportunities.




- Identify gaps in Kosher's existing portfolio and recommend new products and categories.
- Work closely with Product, Marketing, Manufacturing, Supply Chain, and Finance teams to develop commercially viable products.
- Develop channel-specific assortment strategies based on consumer needs and platform economics.

CURRENT PRODUCT & CATEGORY LAUNCHES

- Lead the digital go-to-market strategy for new products and brands.
- Develop launch plans covering platform selection, pricing, assortment, positioning, visibility, advertising, promotions, and sales targets.
- Work closely with Manufacturing, Product, Marketing, Supply Chain, and Finance to ensure launch readiness.
- Identify opportunities to create products specifically designed for digital consumers.
- Support Kosher's broader expansion into new FMCG categories and consumer businesses.

DIGITAL MARKETING & PERFORMANCE

- Develop and execute digital growth strategies across E-Commerce and Quick Commerce platforms.
- Lead marketplace advertising, sponsored listings, performance marketing, search visibility, and promotional initiatives.
- Work closely with internal and external marketing teams to improve digital brand visibility.
- Develop promotional calendars aligned with seasonality, platform events, new launches, and business objectives.
- Monitor and optimise performance based on ROAS, CAC, conversion, revenue, contribution margin, and customer acquisition.
- Improve product discoverability, digital shelf presence, conversion rates, and customer engagement.
- Ensure marketing investments are linked to measurable business outcomes.

DATA, ANALYTICS & BUSINESS INTELLIGENCE

- Build a highly data-driven approach to managing the digital business.
- Develop dashboards and MIS covering revenue, orders, margins, advertising, inventory, conversion, customer acquisition, and platform performance.
- Analyse performance at platform, city, category, SKU, product, and campaign levels.
- Track key metrics including GMV, net sales, average selling price, average order value, conversion rate, ROAS, CAC, contribution margin, inventory days, stock-outs, fill rates, returns, and repeat purchase.
- Identify performance gaps and growth opportunities through data analysis.
- Use data to make decisions around pricing, assortment, marketing, inventory, promotions, and geographic expansion.
- Establish regular reporting systems for the Founder and Executive Leadership Team.

COMMERCIAL & PLATFORM RELATIONSHIPS

- Build and maintain strong strategic relationships with E-Commerce and Quick Commerce platforms.
- Lead negotiations related to commissions, margins, advertising, visibility, promotions, launch support, assortment, and commercial terms.
- Develop joint business plans with key platforms where appropriate.
- Identify opportunities for exclusive launches, platform-specific products, strategic campaigns, and category expansion.
- Ensure Kosher has strong representation and visibility with platform partners.

SUPPLY CHAIN & INVENTORY COORDINATION

- Work closely with Manufacturing, Procurement, Supply Chain, Warehousing, and Operations to ensure product availability across digital channels.
- Develop demand forecasts based on historical performance, seasonality, promotional calendars

Build more than an online business. Build the future of Kosher.

📌 Head of Ecommerce (Bengaluru)
🏢 Kosher Tissue
📍 Bengaluru