? The Mission

Build the content engine and in-house studio that makes a community-led travel brand impossible to ignore, turning content into growth, community and enduring brand IP. Content is not a support function here. You will help determine where content can shape the product, community, demand and broader business strategy, and build the team and operating system needed to deliver consistently.

About The Organization We are an ambitious, community-led travel brand creating thoughtfully curated group journeys that help strangers discover new places and find their people along the way.

The experience is intentionally selective and community-first. The ambition is to build a distinctive consumer brand in a category with enormous headroom, where the content itself makes people want to belong.

The Role

This is not a conventional Creative Director role. We are looking for a founder-minded Head of Content who can connect creativity, brand, distribution and commercial outcomes.

You will work closely with the founders, shape the company's content-led growth strategy and build a high-performance content organization from the ground up. The mandate combines the taste of a creative leader, the business judgment of a marketer and the operating intensity of a studio founder.

This is a hands-on leadership role. You will have a team, but you must be willing to solve the smallest execution problem when required, and then turn the solution into a repeatable system.

What You'll Own

Make content a business advantage

- Set the overall content and channel strategy across social, video, founder-led, community and emerging formats.
- Translate business priorities into clear content bets, campaigns and repeatable franchises.
- Partner with the founders and commercial teams to connect content with growth, community, conversion and brand equity.
- Use a 360-degree understanding of the business to identify where content can create disproportionate value.

Build the in-house content studio
- Design the studio end to end: team structure, hiring, briefs, scripts, shoots, editing, reviews, distribution and measurement.
- Build, coach and lead a team that may include producers, writers, video editors, creators and on-camera talent.
- Decide what should live in-house and where specialist agencies, freelancers or production partners can add leverage.
- Create the workflows, review rhythms and quality standards needed to ship excellent work consistently and at speed.
- Build a strong network of creative and production talent that can be activated as the brand scales.

Build channels and enduring brand IP
- Strengthen the brand's priority content channels with a clear point of view, recognizable voice and reliable publishing cadence.
- Develop long-term content IPs and signature formats that audiences associate with the brand.
- Create work across everyday social content, travel storytelling,



community stories, founder-led content, campaigns and larger brand moments.
- Protect the quality bar across every touchpoint while adapting ideas intelligently for each platform.

Lead through strategy and execution
- Move fluidly from brand strategy and channel planning to scripts, shoot plans, edit reviews and publishing decisions.
- Maintain strong production throughput without compromising taste or quality.
- Stay close to audience response and channel performance, then turn those signals into better formats, hooks and creative decisions.
- Bring structure, clarity and accountability to an energetic, fast-moving creative environment.

Your First 90 Days First 30 days: understand the truth
- Immerse yourself in the business, audience, trips, community and founder vision.
- Audit existing channels, content, team capabilities, workflows, partners and performance.
- Identify the biggest gaps in taste, consistency, throughput, distribution and measurement.
- Define immediate creative priorities and the first high-impact improvements.

Expected outcome: A clear diagnosis of the current content function and a prioritized plan for strengthening channels and building the studio. Days 31–60: set the direction

- Define the content strategy, priority audiences, channel roles, content pillars and initial IP roadmap.
- Establish the studio workflow for briefs, ideation, production, review, publishing and learning.
- Clarify team roles, capability gaps, priority hires and external partner requirements.
- Launch early improvements across priority channels and begin testing repeatable formats.

Expected outcome: A visible step-up in clarity, quality and consistency, with an operating system beginning to take shape. Days 61–90: put the engine in motion

- Own the next quarter's content and channel roadmap.
- Launch or strengthen the first signature formats and long-term content IPs.
- Establish a reliable production cadence, review rhythm and performance scorecard.
- Present the team, hiring and partner plan required to build a high-performance in-house studio.

Expected outcome: A credible content engine with clear ownership, stronger channels, consistent output and a path to scale. The Profile That Will Thrive

You are a creative operator and builder, not someone who wants to remain only at the strategy layer or only inside one craft.

You Should Bring

- A rare blend of creative taste and marketing judgment; you can see both the story and the business outcome.




- Evidence of building or leading content at an agency, production house, media company, creator-led business or rapid-moving consumer brand.
- The ability to think strategically and execute tactically, from a brand platform to a script, shoot plan or edit review.
- Experience creating systems that help creative teams ship consistently at a high quality bar.
- Strong people judgment and the network, or the hustle, to assemble an excellent content team.
- Comfort operating with ambiguity, limited resources and high expectations.
- A high-ownership, low-ego working style and the willingness to roll up your sleeves.
- A genuine interest in travel, culture, community and building a brand people want to belong to.

What Success Looks Like
- The company has a clear content strategy and channel roadmap aligned with business priorities.
- Priority channels publish consistently with a distinctive voice and visibly stronger creative quality.
- A capable in-house content team operates with clear roles, standards and review rhythms.
- Production throughput improves without lowering the quality bar.
- The brand develops recognizable, repeatable IPs that deepen community and create differentiation.
- Content becomes a meaningful input into business strategy, not merely an output of the marketing plan.
- The founders have a true content partner who brings both ambitious ideas and dependable execution.

How We Work The culture is founder-led, entrepreneurial and high-energy.

Cultural alignment matters as much as skill: we value people who are resourceful, direct, commercially aware and ready to build rather than inherit.

You will thrive here if you want to operate like a partner, can match founder energy while bringing structure to execution, and are excited by the challenge of building a studio from first principles.

This role may not suit someone seeking a large, established team, mature systems or a narrow campaign mandate. It requires end-to-end ownership, comfort with ambiguity and a willingness to stay close to the work.

Practical Details

- Role: Head of Content
- Seniority: Content leadership / founder-level operator
- Employment: Full-time
- Work model: In-office
- Location: Delhi NCR
- Travel: Expected as part of the role
- Equity: Up to 2% for the right candidate

Why This Role Is Worth It Few content roles offer this combination: founder-level ownership, direct influence on business strategy, the mandate to build an in-house studio and the opportunity to create enduring work in a category full of stories.

You will not be maintaining an established playbook. You will build the channels, team, systems and creative IP that define how a travel brand earns attention, creates belonging and grows.

✈️ Ready to build the content company inside a travel brand? We would love to hear from you.

📌 Head of Content | Community-Led Travel Brand (Delhi)
🏢 Tamatar Talent
📍 Delhi