An MBA Marketing Manager leads brand strategies, oversees multi-channel promotional campaigns, manages budgets, and analyzes market data to drive business growth and customer engagement. [1, 2, 3]Key Responsibilities

- Strategy Development: Create and execute annual marketing plans aligned with business and revenue objectives for our construction materials manufacturing unit i.e. Wall Putty,Tiles Adhesives,Fly Ash Bricks,AAC Block. Promotion and De velop potential customers in market( local & accross west bengal), promoters & builders etc.etc.

- Campaign Management: Lead digital and offline campaigns across social media, search, email, and advertising networks.

- Market Research: Analyze consumer behavior, track competitor activities, and identify emerging market trends.

- Data Analytics: Monitor campaign performance, evaluate return on investment (ROI), and prepare regular metric reports using tools like Google Analytics.

- Budget & Vendor Management:



Allocate resource budgets and manage relationships with external agencies or creative partners.

- Cross-Functional Team Leadership: Coordinate with sales, product development, and design teams for cohesive brand representation. [1, 2, 3, 4, 5]

Required Qualifications & Skills

- Education: MBA or PGDM in Marketing, Business Administration, or Communications.

- Experience: Typically 3 to 8+ years of progressive marketing or brand management experience.

- Technical Skills: Proficiency in CRM software, SEO/SEM tools, paid social platforms (Meta/Google Ads), and advanced data spreadsheets.

- Core Competencies: Strategic thinking, solid verbal and written communication, leadership, and an analytical mindset. [1, 2, 3]

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits

- Commuter assistance

- Flexible schedule

- Provident Fund

Work Location: In person

📌 Head - Marketing & Sales (Janbazar)
🏢 Packhorse Traders
📍 Janbazar