About Wink Lifestyles Pvt Ltd

Wink Lifestyles Pvt. Ltd. is the company behind Spiky, a kids' watch brand focused on creating stylish, fun and functional watches for children.

Spiky offers a range of kids' watches including analog, digital, analog-digital and smartwatches.

We are looking for a hands-on and performance-driven Head – D2C to take ownership of Spiky's online business and drive growth across our D2C channels.

The ideal candidate will be responsible for growing online sales, improving customer acquisition and conversion, managing the website, developing CRM initiatives and identifying recent opportunities to scale Spiky's D2C business.

Key Responsibilities D2C Business Growth

· Take ownership of Spiky's D2C business and online sales growth.

· Develop and execute strategies to increase D2C revenue.

· Set and monitor sales and growth targets.

· Identify opportunities to improve traffic, conversion and average order value.

· Plan and execute online campaigns, promotions and product-led initiatives.

· Analyse business performance and take corrective actions.

Website E-commerce

· Manage the day-to-day performance of Spiky's website.

· Ensure product listings, pricing, images, content and offers are updated.

· Improve website navigation, customer experience and conversion.

· Analyse website traffic and customer behaviour.

· Identify and address drop-offs across the customer journey.

· Improve product merchandising and discoverability.

Performance Marketing

· Plan and manage customer acquisition campaigns across Meta, Google and other relevant platforms.





· Monitor CAC, ROAS, conversion and marketing ROI.

· Work with agencies or external partners to optimise campaign performance.

· Identify new digital channels and opportunities for customer acquisition.

· Ensure marketing spends are aligned with revenue and business objectives.

CRM & Customer Retention

· Develop strategies to increase repeat purchases and customer engagement.

· Develop customer segments based on buying behaviour.

· Drive cross-selling, upselling and repeat purchases.

· Build initiatives to strengthen Spiky's relationship with parents and families.

Product & Online Merchandising

· Analyse product-wise sales and identify best-selling and slow-moving products.

· Plan online product visibility and merchandising.

· Recommend product bundles, offers and promotions.

· Work closely with inventory and operations teams to maintain availability of key products.

· Use customer and sales data to provide inputs on product opportunities.

Candidate Profile

We are looking for someone who has:

· Minimum 4 years of relevant experience in D2C, e-commerce, digital commerce or a consumer-facing business.

· Experience in website and e-commerce management.

· Strong understanding of performance marketing across Meta, Google and other digital platforms.

· Good understanding of CAC, ROAS, conversion rate, AOV and customer acquisition.

· Experience with consumer, lifestyles, kids, fashion, accessories or watch brands will be an advantage.

Pay: ₹840,000.00 - ₹1,000,000.00 per year

Work Location: In person

📌 HeadC (Malad)
🏢 Wink Lifestyles Private
📍 Malad