Key Responsibilities

Admissions Strategy &

- Enrollment

- Develop and implement the annual admissions and enrollment strategy aligned with university objectives.

- Set admission targets across programs, geographies, student segments, and recruitment channels.

- Monitor the complete admissions funnel from enquiry and lead generation to application, offer, fee payment, and enrollment.

- Develop strategies to improve lead-to-application and application-to-enrollment conversion.

- Identify opportunities to expand recruitment into current cities, states, and student segments.

- Work closely with academic and administrative teams to ensure a smooth admissions experience.

Outreach &

- Student Recruitment

- Lead school, college, institutional, corporate, and community outreach initiatives.

- Build relationships with schools, junior colleges, coaching institutes, education consultants, and other relevant institutions.

- Plan and execute school visits, career fairs, education fairs, seminars, open houses, campus visits, webinars, and other student engagement activities.

- Develop regional outreach strategies based on program portfolio and student demographics.

- Strengthen the university's visibility and engagement among prospective students, parents, counsellors, and educators.

Team Leadership

- Lead and manage the admissions, outreach, counselling, and tele-calling teams.

- Define team targets, KPIs, territories, and performance expectations.

- Recruit, train, mentor, and develop admissions and outreach personnel.

- Establish effective processes for lead allocation, follow-up, counselling, conversion, and reporting.

- Conduct regular performance reviews and implement corrective actions where required.

Channel &

- Partnership Management





- Develop and manage relationships with education consultants, admission partners, schools, colleges, and other recruitment channels.

- Establish channel policies, performance metrics, and engagement processes.

- Evaluate channel performance and optimize the partner network based on quality and enrollment outcomes.

- Ensure adherence to university policies and applicable regulatory requirements.

Marketing &

- Lead Generation

- Work closely with the marketing and digital teams to develop student acquisition campaigns.

- Provide inputs on target audiences, geographies, programs, messaging, and campaign requirements.

- Monitor lead quality and campaign performance.

- Use CRM and admissions analytics to track and improve recruitment performance.

Data, Analytics &

- Reporting

- Maintain accurate admissions dashboards and MIS reports.

- Track KPIs including leads, applications, counselling interactions, offers, fee payments, enrollments, conversion rates, source-wise performance, and cost of acquisition.

- Analyse trends and provide actionable insights to senior management.

- Prepare periodic admissions forecasts and management reports.

Student &

- Parent Engagement

- Ensure high-quality counselling and communication throughout the admission journey.

- Support the team in addressing student and parent queries regarding programs, eligibility, fees, scholarships, campus facilities, placements, and career opportunities.





- Ensure a professional and student-centric admissions experience.

Key Performance Indicators (KPIs)

- Admission and enrollment targets achieved

- Lead-to-application conversion

- Application-to-enrollment conversion

- Enquiry-to-enrollment conversion

- Quality and volume of leads generated

- Geographic expansion and outreach coverage

- School/college/institution partnerships

- Channel partner performance

- Admissions team productivity

- Cost per acquisition / cost per enrollment

- Student and parent engagement

- Accuracy and timeliness of admissions reporting

Candidate Profile

- Postgraduate degree/MBA in Marketing, Management, Education, or a related discipline preferred.

- 1015+ years of relevant experience, preferably in university admissions, student recruitment, education sales, outreach, or higher-education marketing.

- Demonstrated experience managing admissions or student recruitment teams.

- Strong understanding of the Indian higher-education admissions ecosystem.

- Experience managing multiple recruitment channels and geographic territories.

- Strong stakeholder-management, negotiation, communication, and leadership skills.

- Data-driven approach with the ability to use CRM/MIS systems for decision-making.

- Willingness to travel extensively for outreach and institutional engagement.

Preferred Experience

Candidates with experience in

- University/college admissions

- Private/deemed university admissions

- Higher-education student recruitment

- School and institutional outreach

- Education consulting/channel management

- Admissions counselling

- Digital lead generation and CRM-driven admissions

- Multi-city or multi-state student recruitment

📌 Head Admissions And Marketing (Bengaluru)
🏢 RAI TECHNOLOGY UNIVERSITY
📍 Bengaluru