Job type: Full Time

Work type: On-Site

Location: Bangalore, Karnataka, India

Role Overview

You own growth and category for Srimandirs own D2C channel end-to-end. Its a full-loop role: you generate the demand, decide the assortment (how deep within a category, how wide across categories), set the price and promotion, and orchestrate all of it against Indias devotional calendar, the rhythm that drives this business. You run the store like a PL and grow it.

What youll own

- 1 Category vertical horizontal thinking. Build the assortment on two axes: Vertical (go deep): depth and premium ladders within winning categories, drive the NPD pipeline (new SKUs, variants, price tiers); Horizontal (go wide): expand into recent categories, cross-sell and basket expansion decide what to add, what to scale, and what to cut.
- 2 Pricing promotion. Set the pricing and margin architecture per category; design the discounting, offers and bundling that grow volume without eroding margin.
- 3 Calendar planning. Build and run the festive / muhurat / seasonal calendar (Sawan, Navratri, Diwali and the rest) as the operating rhythm - plan launches, campaigns, inventory and promotions against each peak, well ahead of time.
- 4 Demand generation (Marketing). Own the funnel end-to-end - traffic (performance marketing across Meta / Google), on-site / in-app conversion, and repeat (CRM, notifications, WhatsApp).



Partner with performance and creative teams; own the growth number, CAC and ROAS.

What success looks like (first 6-12 months)

- D2C revenue and growth at or above plan; category contribution up.
- AOV and repeat-purchase rate rising, with healthy CAC / ROAS.
- Margin held while scaling volume, pricing and promo discipline.
- Calendar-led launches shipped on time, with demand captured at each festival peak.

What you bring

- 4-6 years in category management, growth, or D2C e-commerce - ideally a mix of category ownership and demand generation.
- Performance-marketing fluency - run or closely partnered on Meta / Google plus CRM / retention.
- Pricing and PL comfort; a sharp assortment / NPD instinct (vertical depth + horizontal expansion).
- Data-driven - strong analytics; makes decisions from funnel and category data.

Nice to have

- D2C consumer-brand / FMCG / e-commerce background; app or store growth experience.
- Feel for festive, seasonal, calendar-driven categories.
- Affinity for the spiritual / devotional space and Indian consumer nuance (Hinglish a plus).

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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