Role SummaryRainbow Secure is seeking a hands-on Growth & Market Development Manager to build market visibility, generate qualified demand, strengthen our digital presence, and support revenue growth.

This role is ideal for someone who can both develop strategy and execute directly in a growing cybersecurity company. The person will work closely with leadership, sales, technical experts, and creative resources to turn marketing activity into measurable business results.

Success in this position looks like:

Market Visibility → Qualified Leads → Sales Meetings → Pipeline → Revenue

Responsibilities

- Develop and execute B2B demand-generation and growth campaigns that generate qualified leads, sales meetings, and pipeline.
- Build and manage SEO and organic search strategies to increase relevant website traffic and conversions.
- Manage LinkedIn and B2B social media, including company content and executive thought leadership.
- Develop blogs, newsletters, case studies, educational content, and other content marketing initiatives.
- Create and manage email campaigns, landing pages, webinars, events, and lead-generation programs.
- Manage CRM, lead nurturing, lead qualification, and marketing-to-sales handoffs.
- Plan and optimize Google Ads, LinkedIn Ads, retargeting, and other paid campaigns.
- Track campaign performance, conversions, qualified leads, and marketing contribution to pipeline.
- Work closely with sales to develop campaigns and content that support customer acquisition.
- Create and coordinate sales enablement materials, including presentations, one-pagers, case studies, and campaign assets.
- Develop creative briefs and coordinate with designers, freelancers, agencies, and other external resources.




- Translate complex cybersecurity and identity-security concepts into clear, compelling business messaging.
- Continuously test and improve campaigns based on performance and business results.

Qualifications
- 4–6+ years of relevant experience in B2B marketing, growth marketing, demand generation, or market development.
- Experience in B2B SaaS, cybersecurity, identity security, enterprise technology, cloud, or related technology markets preferred.
- Proven experience generating qualified leads, sales opportunities, and pipeline.
- Strong working knowledge of SEO, organic search, content marketing, and website conversion.
- Experience managing LinkedIn and B2B social media marketing.
- Strong written and verbal communication skills.
- Hands-on experience with email marketing, webinars, landing pages, digital campaigns, and events.
- Experience using CRM and lead-nurturing processes and working closely with sales teams.
- Working knowledge of Google Ads, LinkedIn Ads, and digital campaign management.
- Strong understanding of marketing analytics, campaign measurement, and conversion metrics.
- Experience coordinating or managing designers, freelancers, agencies, or creative resources.
- Ability to work independently, take ownership, and execute effectively in a small, quick-moving startup environment.
- Experience with cybersecurity, IAM, MFA, identity security, or related technologies is strongly preferred.

What Makes a Strong CandidateWe are especially interested in candidates who can demonstrate measurable results from previous roles, such as qualified leads generated, pipeline created, SEO growth, campaign conversions, successful webinars/events, or other tangible contributions to business growth.

📌 Growth & Market Development Manager (India)
🏢 Rainbow Secure
📍 India