Location: Delhi / NCR

Company: Phnk Networks

Type: Full-time

About Phnk

Phnk is building a new kind of social platform focused on conversations, community, self-expression and meaningful connections.

Unlike traditional social media, Phnk is not built around followers, vanity metrics or endless scrolling. It combines social conversations, communities, AI companions and AI Advisors to create a more personal social experience.

We are looking for a Growth Marketing Manager who can help take Phnk from an early-stage product to a rapidly growing consumer platform.

The Role

As Growth Marketing Manager, you will own the growth engine for Phnk.

You will be responsible for figuring out where our users come from, what makes them sign up, what makes them come back, and what makes them invite others.

This is a hands-on role. We are looking for someone who is comfortable moving between strategy and execution — from designing a campus campaign in the morning to analyzing acquisition numbers in the afternoon.

What You'll Own

User Acquisition

- Develop and execute user acquisition strategies across campuses, communities, creators, social media and partnerships.
- Identify current channels for acquiring Gen-Z users.
- Build scalable acquisition programs rather than one-off campaigns.
- Track CAC, activation, retention and conversion across channels.

Campus Growth

- Build and scale Phnk's Campus Ambassador program.
- Develop campus-specific campaigns, events, challenges and referral programs.
- Work with student ambassadors to drive installs, signups and engagement.
- Identify high-potential campuses and create playbooks for expanding into them.

Creator & Influencer Growth

- Identify and recruit micro-creators, student creators and emerging influencers.
- Build creator-led acquisition campaigns.




- Experiment with different compensation and incentive models.
- Measure creator performance based on actual user acquisition and engagement rather than followers alone.

Referral & Community Growth

- Design referral loops that encourage users to bring their friends and communities onto Phnk.
- Experiment with rewards, challenges and social mechanics.
- Build community-led growth initiatives around groups, conversations and interests.

Growth Experiments

- Continuously run experiments across acquisition, onboarding, activation and retention.
- Develop hypotheses, launch experiments, measure results and iterate quickly.
- Work closely with the product team to identify product changes that can improve growth.

Content & Social Growth

- Develop growth-oriented content for Instagram, LinkedIn and other relevant platforms.
- Identify trends, formats and conversations that can drive organic discovery.
- Turn successful experiments into repeatable content and campaigns.

Analytics

- Build and maintain growth dashboards.
- Track metrics such as:
- Installs
- Signups
- Activation
- Cost per acquisition
- Referral rate
- D1 / D7 / D30 retention
- DAU / MAU
- Organic vs. paid acquisition
- Campus and creator performance
- Use data to decide what to scale, stop or change.

What We're Looking For
- 2–5 years of experience in growth marketing, consumer marketing, digital marketing, community growth, creator marketing or a similar role.
- Experience growing a consumer-facing product, preferably a social,



community, consumer-tech or Gen-Z product.
- Strong understanding of Instagram, creators, communities and digital acquisition.
- Comfortable working with numbers and analytics.
- Strong copywriting and communication skills.
- Highly experimental mindset — you should enjoy trying things that haven't been tried before.
- Ability to work independently and move extremely quickly.
- Strong execution skills. You should be someone who makes things happen, not someone who waits for a brief.

You'd Be a Great Fit If...
- You naturally understand how Gen-Z discovers products.
- You have built communities, campus programs or creator networks before.
- You have strong instincts for what will make people stop scrolling.
- You enjoy testing unconventional growth ideas.
- You can turn a ₹10,000 experiment into a learning that informs a ₹10 lakh campaign.
- You are equally comfortable talking to a college student, an influencer and a product engineer.
- You think in terms of users, behaviour and outcomes, not just impressions and likes.

What You'll Get
- The opportunity to build the growth engine of an early-stage consumer social product.
- Significant ownership and autonomy.
- Direct access to the founders and product team.
- The opportunity to experiment across campus, creator, community, AI and social growth.
- A fast-moving environment where good ideas can go from concept to execution quickly.

The Most Important Thing

We're not looking for someone who can simply run marketing campaigns.

We're looking for someone who can answer:

“How do we get the next 10,000 people to discover Phnk — and why will they stay?”

If that question excites you, we'd like to talk.

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Growth Marketing Manager (Gurugram)
🏢 Phnk Networks
📍 Gurugram