GROWTH ACQUISITION MANAGER – PAID ADS (GOOGLE & META)

About The Role

We are looking for a Growth Acquisition Manager with strong hands-on experience in paid advertising to drive customer acquisition and digital growth across international markets.

This is a performance-focused role for someone who can develop paid acquisition strategies, manage advertising budgets, optimize campaigns, and identify opportunities to scale successful campaigns.

The successful candidate should be comfortable working directly inside advertising platforms and making decisions based on campaign data and measurable results.

Key Responsibilities

- Develop and execute customer acquisition strategies through Google Ads, Facebook Ads, Instagram Ads, and other paid media channels.
- Build, launch, manage, and continuously optimize paid advertising campaigns.
- Take ownership of campaign performance from initial setup through testing, optimization, and scaling.
- Manage advertising budgets and allocate spending based on campaign performance and business objectives.
- Identify high-performing campaigns, audiences, creatives, and markets and develop strategies to scale them.
- Analyze campaign performance and make data-driven decisions to improve acquisition efficiency.
- Test different audiences, creatives, messaging, bidding strategies, and campaign structures.
- Monitor key acquisition metrics including ROAS, CPA, CPC, CTR, conversion rate, and customer acquisition cost.
- Develop and optimize remarketing and retargeting campaigns.




- Work with creative and marketing teams to develop advertising concepts based on campaign data.
- Research customer behavior, competitors, market trends, and new acquisition opportunities.
- Prepare regular performance reports and provide actionable recommendations.

Requirements
- Proven hands-on experience in paid acquisition, performance marketing, or digital advertising.
- Strong experience managing Google Ads and Meta Ads campaigns.
- Experience managing real advertising budgets and optimizing campaigns based on performance.
- Strong understanding of customer acquisition funnels and conversion optimization.
- Ability to analyze campaign data and translate insights into practical actions.
- Experience with Meta Ads Manager, Google Ads, Google Analytics, and conversion tracking.
- Understanding of remarketing, audience segmentation, pixels, attribution, and tracking.
- Robust analytical and problem-solving skills.
- Ability to work independently and take ownership of campaign performance.

What We Are Looking For
- Someone who has actually managed paid advertising campaigns, not only studied digital marketing.
- Someone who understands how to evaluate campaign performance using real data.




- Someone who can identify underperforming campaigns and determine what needs to change.
- Someone who can test, optimize, and scale campaigns systematically.
- Someone who understands how advertising spend connects to customer acquisition and revenue.

Preferred Experience
- Experience in e-commerce, fashion, retail, lifestyle, or consumer brands.
- Experience managing campaigns across multiple countries or international markets.
- Experience scaling campaigns while maintaining efficient acquisition costs.
- Experience working with larger advertising budgets.
- Experience with landing page testing and conversion rate optimization.

What We Offer
- Opportunity to work on international customer acquisition campaigns.
- Hands-on experience with multi-market paid advertising.
- Performance-focused working environment.
- Competitive compensation based on experience and performance.
- Opportunity to develop and lead paid acquisition initiatives across international markets.

Application Requirements

Please provide details of your previous paid advertising experience, including:

- Advertising platforms you have managed
- Approximate monthly advertising budget
- Markets or countries managed
- Types of campaigns you have run
- Campaign objectives
- Key results such as ROAS, CPA, conversions, or revenue generated

Candidates should have practical experience managing paid advertising campaigns and be prepared to discuss their previous campaign experience during the interview.

Pay: ₹60,000.00 - ₹90,000.00 per month

Work Location: Remote

📌 GROWTH ACQUISITION MANAGER – PAID ADS (GOOGLE & META) (India)
🏢 Woody
📍 India