Son of Swaad is a food and restaurant brand focused on delivering a strong, recognizable and consistent food experience across its outlets. We are looking for a creative and execution-oriented Graphic Designer who can translate marketing ideas, food promotions and brand requirements into visually appealing designs across digital and offline platforms. The candidate should have strong command over Canva, CorelDRAW and other professional graphic design tools and should be comfortable working in a fast-paced restaurant/marketing environment.

Key Responsibilities1.

Social Media

CreativesCreate high-quality creatives for: Instagram posts Instagram stories Reels covers/thumbnails Facebook posts Promotional campaigns Festival creatives Food/product promotions Offers and discounts New product launches Customer engagement campaigns Brand announcements Franchise-related communication The designer should understand how designs need to differ across platforms and formats.

- Restaurant & Food Marketing DesignsCreate attractive visual communication for: Menu items Food photography-based creatives Combo offers Meal deals Seasonal products Limited-time offers New outlet launches Outlet promotions Special occasions Festival campaigns The designer should have a strong understanding of food presentation and visual appeal .
- Franchise & Outlet RequirementsPrepare designs required by different outlets/franchisees, including: Outlet opening creatives Local promotional material Posters Standees Banners Tent cards Table-top creatives Counter displays Menu boards Offer cards Promotional stickers In-store branding material Ensure that all outlet-level designs follow the company's approved brand guidelines.
- Print & Offline DesigningDesign print-ready artwork for: Menus Pamphlets Flyers Posters Hoardings Flex banners Standee designs Visiting cards Packaging material Coupons Loyalty cards Promotional material Outdoor advertising The candidate should understand print dimensions, bleed, resolution, CMYK/RGB, file formats and print-ready artwork requirements .
- Software & ToolsMandatoryThe candidate must have working knowledge of: Canva CorelDRAW Preferred / Additional SkillsKnowledge of one or more of the following will be an advantage: Adobe Photoshop Adobe Illustrator Adobe InDesign Figma Adobe Express Lightroom Basic video editing tools CapCut Premiere Pro After Effects The candidate does not necessarily need to be an expert in every software, but should be able to quickly adapt to different design requirements. 6.

Brand ConsistencyMaintain consistent use of:



Brand colours Typography Logo Fonts Icons Design language Image treatment Layout style Brand messaging All creatives should look like they belong to Son of Swaad , rather than looking like unrelated templates. 7.

Creative Concept

DevelopmentThe designer should not only execute instructions.

They should also be capable of suggesting: Creative concepts Campaign themes Visual directions Social media design ideas Festival concepts Promotional layouts New design formats Improvements to existing creatives The candidate should be able to take a basic brief such as: "We are launching a current combo at ₹199."and independently develop an appropriate visual concept.

- Photo & Visual EditingThe designer should be comfortable with: Background removal Image retouching Colour correction Cropping Resizing Image enhancement Product cut-outs Compositing Typography Shadows and lighting adjustments Basic food image enhancement The candidate should understand that food visuals need to look appetizing, natural and premium , rather than excessively edited. 9.

Campaign SupportWork closely with: Marketing Team Social Media Team SEO Team Influencer Team Operations Team Franchise Team to execute marketing campaigns. Ensure that all required creatives are delivered within the campaign timeline. 10.

Daily Creative

RequirementsThe designer will be responsible for managing the daily creative pipeline.

This includes: Checking pending design requirements Prioritizing urgent campaigns Completing scheduled creatives Coordinating revisions Maintaining source files Sharing final artwork in required formats Maintaining organized design folders Ensuring no campaign is delayed because of pending artwork 11. File & Asset ManagementMaintain an organized library of: Editable source files Canva designs CorelDRAW files Photoshop/Illustrator files Logos Fonts Brand assets Product images Outlet images Campaign creatives Final approved designs All significant editable files should be properly stored and accessible to the company. 12.

Quality

ControlBefore submitting any creative, the designer must check: Spelling Grammar Pricing Offer details Dates Contact information Outlet information Logo placement Image quality Alignment Dimensions Brand guidelines No creative should go for publishing/printing without a basic self-quality check.

Key Performance





Indicators (KPIs)KPIExpected PerformanceDaily Design ExecutionComplete assigned creatives within agreed timelinesCreative QualityProfessional, visually appealing and brand-consistentSocial Media CreativesTimely delivery as per content calendarRevision ManagementMinimize avoidable revisionsCampaign Support100% campaign creatives delivered within deadlinesFranchise RequirementsTimely execution of approved outlet requirementsPrint ArtworkCorrect dimensions and print-ready filesBrand Consistency100% adherence to approved brand guidelinesFile ManagementProper organization of editable & final filesResponsivenessPrompt response to urgent/priority creative requirementsCreative ContributionRegularly suggest new design concepts and improvements Required SkillsThe candidate should have: Strong visual sense Good typography knowledge Good colour understanding Layout and composition skills Attention to detail Good understanding of social media dimensions Understanding of print design Ability to work under deadlines Ability to handle multiple projects simultaneously Good communication skills Ability to take feedback positively Ability to work independently Strong ownership of assigned work However, portfolio and practical design ability should be given more importance than qualification alone. Candidates with strong portfolios and relevant experience may be considered regardless of their formal educational background.

Experience Preferred: 1–3 years of relevant graphic design experience.

Experience in any of the following industries will be an advantage: Restaurant Food & Beverage FMCG Retail Hospitality Advertising Digital Marketing Franchise businesses Freshers with an exceptionally strong portfolio may also be considered.

Candidate

Must-HaveThe candidate must: ✓ Know Canva ✓ Know CorelDRAW ✓ Understand social media creatives ✓ Understand print designing ✓ Have a good design portfolio ✓ Be comfortable with fast-paced work ✓ Be able to meet deadlines ✓ Understand branding ✓ Have strong attention to detail ✓ Be willing to learn recent design tools Portfolio Requirement Portfolio submission is mandatory.

Candidates should ideally share examples of: Social media creatives Food/restaurant creatives Promotional designs Festival campaigns Posters/banners Menu designs Branding work Any before/after image editing work The portfolio will be an important part of the selection process. Reporting & Work DisciplineThe Graphic Designer will be expected to: Maintain a daily task list Update the status of assigned designs Inform the reporting manager about delays in advance Follow the approved content calendar Maintain organized design files Respect campaign deadlines Coordinate with other marketing team members

📌 Graphic Designer (Meerut)
🏢 Son of Swad Private
📍 Meerut