Graphic Designer / Creative Designer (Brand, Performance Marketing & Video)

Location: Mohan estate, Delhi Badarpur

Experience: 25 Years

Employment Type: Full-Time

About the Role

We’re looking for a highly creative and versatile Graphic Designer who can build compelling visual experiences across performance marketing, brand storytelling, and e-commerce. The ideal candidate should be comfortable creating everything from Meta ad creatives and website banners to PDP imagery, video content, and AI-assisted creative assets.

Key Responsibilities

Performance Marketing

- Design high-performing creatives for Meta, Google, and other digital advertising platforms.
- Create static, carousel, GIF, and video creatives optimized for conversions and engagement.
- Develop multiple creative variations for testing and scaling campaigns.
- Work closely with the marketing team to translate performance insights into creative concepts.

E-commerce & Website Design
- Create website banners, landing page assets, homepage creatives, and promotional campaigns.
- Design PDP images, infographics, comparison charts, feature highlights, and product storytelling visuals.
- Create marketplace and category page creatives.

Brand & Storytelling
- Develop visually compelling content for social media, emailers, website, and brand campaigns.
- Build creative concepts that strengthen brand identity and customer engagement.
- Maintain visual consistency across all customer touchpoints.

Video Editing & Motion Content
- Edit short-form videos for Meta, Instagram Reels, YouTube Shorts, and other digital platforms.
- Create motion graphics, animated ads, product videos, and UGC-style edits.
- Repurpose existing content into performance-driven video assets.





AI-Powered Creative Development
- Leverage AI tools to accelerate creative production and ideation.
- Use AI platforms for image generation, video creation, asset enhancement, background replacement, and content adaptation.
- Stay updated on emerging AI tools and implement them to improve creative efficiency and output quality.

Requirements

- 2–5 years of experience in graphic design, preferably within D2C, e-commerce, or performance marketing.
- Strong portfolio showcasing:
- Meta and digital ad creatives
- Website banners and landing pages
- PDP/product imagery
- Brand campaigns
- Video editing and motion graphics work
- Proficiency in:
- Adobe Photoshop
- Adobe Illustrator
- Adobe After Effects
- Premiere Pro
- Figma
- Strong understanding of performance marketing principles and conversion-focused design.
- Ability to handle multiple projects simultaneously in a fast-paced environment.

Preferred Skills

- Experience with AI tools such as Midjourney, ChatGPT, Runway, Kling, Veo, Adobe Firefly, or similar creative platforms.
- Experience creating UGC-style content and performance marketing videos.
- Understanding of consumer psychology, CRO principles, and creative testing frameworks.
- Experience working with D2C, fashion, beauty, lifestyle, or consumer brands.

What We’re Looking For

- A designer who combines creativity with business impact.
- Someone who understands both brand building and performance marketing.
- A self-starter who can take ownership of creative output from concept to execution.
- A creator who embraces AI and contemporary creative workflows to deliver high-quality work at speed.

Portfolio is mandatory. Applications without examples of ad creatives, website designs, PDPs, and video work will not be considered.

📌 Graphic Designer (New Delhi)
🏢 Firstmeridian Global Services
📍 New Delhi