FINANCE & MARKETING INTERN

Financial Strategy Marketing Growth Business Analytics Brand Development

Company: PopPop Labs Pvt. Ltd.

Department: Finance, Marketing & Business Strategy

Position: Finance & Marketing Intern

Duration: 3 Months

Review Period: 1 Month

Work Mode: On-site

Location: M.G Road, Camp, Pune – 411001

ABOUT POPPOP LABS

PopPop Labs Pvt. Ltd. is a technology company developing products across Artificial Intelligence, Robotics, Social Technology, Civic Technology and Intelligent Hardware.

Our current product ecosystem includes:

PopPop A social collaboration and experiences platform connecting people, communities, events, learning and work.

Poppy An intelligent robotics initiative focused on physical AI, robotics and human–robot interaction.

Oneevolution A civic-action platform connecting citizens, petitions, collective participation and institutional action.

PopBud An AI-powered voice-interaction and knowledge-capture device and platform designed for education and professional environments.

We operate in an early-stage workplace where product development, financial planning, marketing, growth, user research and commercialization evolve simultaneously.

THE ROLE

We are looking for a Finance & Marketing Intern who can operate at the intersection of financial analysis, marketing strategy, business intelligence and growth.

This is a cross-functional role designed for candidates who want to understand how a technology company connects:

Capital → Product → Marketing → Customers → Revenue → Growth

You will work on both the financial architecture and market-facing activities of the business.

The role requires analytical thinking as well as creativity.

FINANCE RESPONSIBILITIES1. FINANCIAL ANALYSIS

Assist with financial analysis across PopPop Labs and its products.

Activities may include

- Revenue analysis
- Cost analysis
- Expense tracking
- Budget preparation
- Financial forecasting
- Cash-flow analysis
- Unit economics
- Break-even analysis
- Pricing analysis
- Financial reporting
- Business-performance analysis

1. FINANCIAL MODELLING

Assist in developing financial models for products and business initiatives.

Models may include

- Revenue projections
- Cost structures
- Customer acquisition economics
- Pricing models
- Subscription economics
- Transaction-based revenue
- Hardware economics
- Marketplace economics
- Partnership economics
- Scenario analysis

Understand relationships such as: CAC → Revenue → Gross Margin → Contribution → Retention → LTV

1. PRODUCT ECONOMICS

Analyze the financial implications of product decisions.

For example

PopPop

- Ticketing economics
- Platform commissions
- User acquisition costs
- Event economics
- Partnership revenue
- Community monetization

Poppy

- Hardware costs
- Manufacturing economics
- Product pricing
- Distribution economics
- Service revenue
- Robotics deployment economics

Oneevolution

- Platform economics
- Campaign economics
- Crowd-pooling mechanisms
- Transaction costs
- User acquisition

PopBud

- Hardware cost structure
- Manufacturing costs
- Pricing
- Subscription opportunities
- Enterprise pricing
- Education-sector economics
- Distribution margins

1. BUDGETING

Assist with:
- Department budgets
- Marketing budgets
- Product budgets
- Project budgets
- Event budgets
- Vendor costs
- Operational expenses

Track planned versus actual expenditure.
1. BUSINESS PERFORMANCE ANALYTICS

Develop dashboards and reports tracking:
- Revenue
- Expenses
- Gross margin
- CAC
- LTV
- Conversion
- Retention
- Marketing spend
- ROI
- Product economics
- Growth metrics

Translate financial data into business insights rather than simply recording numbers.

1. INVESTOR & FUNDRAISING SUPPORT

Depending on project requirements, assist with:
- Investor research
- Financial models
- Investor databases
- Market sizing
- Revenue projections
- Funding analysis
- Comparable-company research




- Pitch-deck financial information
- Data-room preparation

MARKETING RESPONSIBILITIES7. BRAND STRATEGY Assist in developing positioning and messaging across PopPop Labs and its products.

Work may include

- Brand positioning
- Value propositions
- Audience segmentation
- Messaging
- Campaign concepts
- Brand narratives
- Competitive positioning

Understand: Product → Positioning → Perception → Demand → Adoption

1. PRODUCT MARKETING

Develop marketing initiatives for:

PopPop

- User acquisition
- Community growth
- Event marketing
- Campus marketing
- Creator partnerships
- Brand collaborations

Poppy

- Robotics storytelling
- Product demonstrations
- Technology content
- Educational campaigns
- Robotics community development

Oneevolution

- Civic participation campaigns
- Community engagement
- Petition awareness
- Citizen education
- Campaign communication

PopBud

- AI and voice-technology education
- Product demonstrations
- Education-sector marketing
- Workplace use-case marketing
- Hardware launch strategy

1. GROWTH MARKETING

Research and experiment with:
- Referral mechanisms
- Community-led growth
- Campus growth
- Creator-led acquisition
- Partnership-led acquisition
- Content-led growth
- Product-led growth
- Event-led acquisition

Analyze: Acquisition → Activation → Retention → Revenue → Referral

1. MARKET RESEARCH

Conduct research into:
- Market size
- Consumer behavior
- Competitors
- Pricing
- Customer segments
- Industry trends
- Adoption barriers
- Distribution channels
- Emerging technologies

Convert research into commercial and marketing intelligence.

1. CAMPAIGN DEVELOPMENT

Assist with complete campaigns: Objective → Audience → Insight → Strategy → Creative → Distribution → Execution → Measurement

Potential activities include

- Campaign planning
- Content calendars
- Social-media campaigns
- Digital campaigns
- Brand activations
- Campus campaigns
- Product launches
- Community campaigns

1. MARKETING ANALYTICS

Track:
- Reach
- Impressions
- Engagement
- CTR
- Leads
- CAC
- Conversion
- Retention
- Marketing ROI
- Content performance

Understand the financial consequences of marketing decisions.

For example

Which acquisition channel generates users at the lowest sustainable cost?13. FINANCE × MARKETING ANALYSIS A major component of this role is connecting the two disciplines.

You may be asked to analyze:

Marketing Spend → Leads → Customers → Revenue → Contribution Margin and determine:

- Cost per acquisition
- Revenue per customer
- Campaign ROI
- Payback period
- Customer lifetime value
- Channel profitability

This creates a more complete understanding of growth economics.

1. PRICING STRATEGY

Assist in researching pricing models for products and services.

Analyze

- Customer willingness to pay
- Competitor pricing
- Cost structure
- Margin requirements
- Subscription models
- Transaction pricing
- Enterprise pricing
- Freemium models
- Hardware + software pricing

1. COMPETITIVE INTELLIGENCE

Research competitors across both their:

Business Model and

Marketing Strategy

Analyze

- Pricing
- Positioning
- Customer acquisition
- Partnerships
- Revenue models
- Product differentiation
- Brand strategy
- Distribution
- Marketing campaigns

1. BUSINESS STRATEGY

Assist leadership in evaluating strategic opportunities.

Potential analyses include

- Market-entry opportunities
- New revenue streams
- Partnership economics
- Product expansion
- Geographic expansion
- Customer segmentation
- Distribution strategy




- Investment requirements

ANALYTICAL FRAMEWORKS You may be exposed to:
- TAM / SAM / SOM
- Unit economics
- CAC / LTV
- Contribution margin
- Break-even analysis
- Financial forecasting
- Scenario analysis
- Sensitivity analysis
- ROI analysis
- STP
- Marketing funnel analysis
- Customer journey mapping
- Growth loops
- Competitive positioning
- Product-market fit
- Go-to-market strategy
- Business-model analysis

IDEAL CANDIDATE We are looking for someone who can combine:

Numerical Intelligence + Commercial Thinking + Creativity + Execution

You should enjoy both

Numbers and

People.

You should be comfortable moving between a financial spreadsheet, a market-research report and a marketing campaign.

PREFERRED BACKGROUNDS

Candidates studying

- Finance
- Commerce
- Economics
- Business
- Management
- Marketing
- Entrepreneurship
- Accounting
- Investment Banking
- Engineering
- Data Science
- Mathematics

or related disciplines are encouraged to apply. Cross-disciplinary candidates are welcome.

REQUIRED SKILLSEssential

- Financial analysis
- Research
- Excel / Google Sheets
- Communication
- Analytical thinking
- Presentation
- Basic marketing understanding
- Business fundamentals

Preferred
- Financial modelling
- Excel advanced functions
- Power BI / Tableau
- Google Analytics
- Meta Ads
- Google Ads
- Canva
- Figma
- CRM
- SQL
- Market research
- AI tools
- Digital marketing
- Accounting software

PERFORMANCE & REVIEW The first month will function as a structured review period. Performance may be evaluated on:
- Financial analysis
- Accuracy
- Quality of research
- Marketing execution
- Analytical reasoning
- Campaign contribution
- Business insights
- Initiative
- Ownership
- Communication
- Speed of execution
- Ability to connect financial and commercial outcomes

High-performing interns may receive ownership of specific finance, marketing or business-strategy projects.

INTERNSHIP CHALLENGE

Applicants may be asked to complete a combined business case:

“Choose one PopPop Labs product and develop a basic go-to-market plan. Estimate the target market, proposed pricing, expected customer acquisition cost, potential revenue model and the marketing channels you would use.”

The objective is to evaluate:

Financial reasoning + market understanding + marketing creativity + commercial judgment.

WHAT YOU WILL LEARN

You will experience the relationship between:

Market Research

↓

Marketing Strategy

↓

Customer Acquisition

↓

Revenue

↓

Financial Analysis

↓

Business Performance

↓

Strategic Decision-Making

You will gain exposure to how an early-stage technology company thinks about capital, customers, products, marketing and growth as one interconnected system.

WHY POPPOP LABS?

PopPop Labs operates across

AI × Robotics × Social Technology × Civic Technology × Intelligent Hardware

This creates an unusual environment where finance and marketing decisions can involve:

- Consumer platforms
- Robotics
- AI products
- Hardware
- Communities
- Civic technology
- Education
- Enterprise technology

You will not be limited to bookkeeping or social-media management. You will learn how financial intelligence and market intelligence combine to build technology businesses.

APPLICATION

Please submit

- Resume
- Portfolio, if available
- Any finance, marketing, business or startup projects
- Answer the following in 300 words or less:

“Choose one PopPop Labs product and explain how you would determine whether its proposed business model could be commercially viable.”

We are looking for

Analytical depth + commercial understanding + creativity + clarity of thought.

PopPop Labs Pvt. Ltd.

Building technology, businesses and brands at the intersection of intelligence, human interaction and real-world systems.

Pay: ₹5,000.00 - ₹8,000.00 per month

Work Location: Hybrid remote in Pune, Maharashtra

📌 Finance and Marketing Intern (Pune)
🏢 PopPop Labs
📍 Pune