Sales & Marketing Executive – KRA Designation: Sales & Marketing Executive Lead Generation Identify new customers and business opportunities. Generate leads through field visits, calls, WhatsApp, social media and referrals. Maintain and regularly update the lead database.

Client Acquisition

Contact potential clients and explain company products/services. Schedule meetings and product/service demonstrations. Convert qualified leads into customers.

Field

Sales & Market Visits Conduct regular market and client visits. Identify potential residential societies, businesses, institutions and other target customers. Develop and maintain strong client relationships.

Sales Target Achievement

Achieve monthly and quarterly sales targets. Follow up regularly with prospects until conversion. Maintain proper records of sales, leads and conversions.

Marketing Activities

Support promotional campaigns, exhibitions, events and local marketing activities.



Promote company services through digital and offline channels. Collect market feedback and competitor information.

Customer Relationship Management

Maintain regular communication with existing and prospective clients. Handle basic customer queries and coordinate with the concerned team for issue resolution. Work towards customer satisfaction and repeat business.

Reporting

Submit daily/weekly/monthly sales reports. Maintain records of calls, meetings, leads, follow-ups and conversions. Report progress and challenges to the reporting manager.

Key Performance

Indicators (KPI)Monthly sales target achievement Number of new leads generated Number of client meetings/visits Lead-to-customer conversion rate Number of recent customers acquired Follow-up completion Revenue generated Customer retention and repeat business Timely submission of reports

📌 Field Sales Executive (Ranchi)
🏢 Nirman Services Private
📍 Ranchi