Digital Marketing Executive

Company: Shruti SilksLocation: Annur, Tamil Nadu / HybridEmployment: Full-timeIndustry: Fashion & Ethnic Wear / Sarees / Bridal Wear

About Shruti Silks

Shruti Silks is a growing saree and women’s fashion boutique specialising in sarees, salwar/women’s wear, bridal collections, designer stitching and blouse work. We are building our online presence and looking to grow our digital sales across Instagram, WhatsApp and our website.

About the Role

We are looking for a Digital Marketing Executive who can take ownership of our online marketing and help turn our social-media audience into enquiries, customers and repeat buyers.

This is a hands-on role. You will be expected to plan campaigns, analyse performance, improve our online presence and continuously test what generates results.

Key Responsibilities

Social Media Marketing

- Manage Instagram and other social media platforms.
- Develop weekly/monthly content plans.
- Work with the team to promote sarees, bridal collections, new arrivals and offers.
- Analyse content performance including reach, engagement, profile visits, enquiries and conversions.
- Identify trends, relevant content formats and opportunities for growth.
- Coordinate Reels, Stories, posts and promotional campaigns.

Paid Advertising
- Plan, launch and optimise Meta Ads (Instagram & Facebook).
- Create campaigns focused on enquiries, website traffic, leads and purchases.
- Test different audiences, creatives, offers and ad copy.
- Monitor key metrics such as CPC, CTR, CPM, cost per lead and ROAS.
- Manage and improve campaigns based on actual results rather than simply increasing the advertising budget.

SEO & Google
- Conduct keyword research for products such as:
- Kanchipuram sarees
- Silk sarees
- Bridal sarees
- Designer sarees
- Sarees in Coimbatore




- Bridal blouse designs
- Optimise website pages, product descriptions, titles and meta descriptions.
- Work on local SEO and Google Business Profile visibility.
- Monitor Google Search Console and Google Analytics.

Website & E-commerce
- Help maintain and improve the Shopify website.
- Ensure products have accurate titles, descriptions, images and pricing.
- Identify opportunities to improve website conversion rates.
- Monitor website traffic, product views, add-to-cart activity and purchases.
- Suggest improvements to the customer journey.

WhatsApp & Customer Leads
- Help generate and manage enquiries from Instagram and WhatsApp.
- Develop strategies to convert social-media enquiries into customers.
- Work with the team to improve follow-ups and customer communication.
- Track where enquiries and sales are coming from.

Analytics & Reporting

Prepare regular reports covering

- Instagram growth and engagement
- Website traffic
- Leads and enquiries
- Advertising performance
- Conversion rate
- Sales generated through digital channels
- Cost per lead/customer
- ROAS
- Top-performing products and campaigns

The role should focus on business results, not just follower growth.

Requirements

- 1–3 years of experience in digital marketing, preferably in fashion, retail, e-commerce or a similar consumer business.
- Strong understanding of Instagram and Meta Ads.
- Practical knowledge of SEO and keyword research.




- Experience with Google Analytics 4 and Google Search Console.
- Understanding of Shopify or another e-commerce platform.
- Ability to read marketing data and make decisions from it.
- Valuable written communication skills in English.
- Tamil communication skills are preferred.
- Ability to work independently and take ownership of tasks.
- Strong interest in fashion, social media and e-commerce.

Preferred Skills

Experience with

- Meta Ads Manager
- Google Analytics 4
- Google Search Console
- Google Ads
- Shopify
- Canva
- Keyword research tools
- Instagram Insights
- WhatsApp Business
- Conversion tracking / Meta Pixel
- Basic content creation and video editing

What We Expect We are not looking for someone who only says:

“I will increase followers.”

We want someone who can explain:

“This is the problem, this is the strategy, these are the metrics I will track, and this is how we will measure whether it generated business.”

You should be comfortable testing ideas, analysing results and changing strategy when something doesn’t work.

Key Performance Areas

Performance will be evaluated based on measurable improvements in:

- Qualified enquiries
- Website traffic
- Website conversions
- Online sales
- Advertising efficiency
- Organic search visibility
- Social-media engagement
- Customer acquisition
- Repeat customers
- Overall digital revenue

How to Apply Please send your CV along with examples of previous digital marketing work, campaigns, social-media accounts or e-commerce projects you have worked on.

Candidates may be asked to complete a short practical task or interview covering Meta Ads, SEO, GA4, conversion tracking and digital marketing strategy.

Work Location: In person

📌 fashion designer (Annur)
🏢 Shruti silks
📍 Annur