Facebook & Google Ads Specialist (Remote, Full-Time)

Location: Remote (Philippines-based)

Employment type: Full-time, independent contractor

Working hours: 9:00am - 5:00pm EST

About the Role

We're looking for a hands-on digital marketer to manage and optimize paid advertising campaigns across Facebook/Instagram and Google Ads. You'll own campaign performance end-to-end — from ad creative testing to budget allocation to reporting — for a growing automotive SaaS business.

This is not a "set it and forget it" role. We need someone who checks numbers daily, reacts to performance shifts fast, and treats ad spend like it's their own money.

What You'll Do

- Build, launch, and manage paid campaigns on Meta Ads Manager and Google Ads
- Monitor daily performance (CPA, ROAS, CTR, conversion rate) and make optimization decisions without hand-holding
- Run structured A/B tests on creative, copy, audiences, and bidding strategies
- Manage and allocate monthly ad budgets across campaigns to maximize ROI
- Write and brief ad copy; coordinate with designers/video editors on creative assets
- Set up and maintain conversion tracking (Meta Pixel, Google Tag Manager, conversion APIs)
- Deliver clear weekly performance reports with actionable recommendations
- Stay current on platform changes (iOS updates, algorithm shifts, current ad formats)





What You Need
- 2 years of hands-on experience managing paid Facebook/Instagram and Google Ads campaigns with real budget responsibility
- Fluent written and spoken English — you'll be communicating directly with the US-based team
- Proven track record of improving ROAS/CPA — be ready to show real (anonymized if needed) account screenshots or case studies
- Working knowledge of Meta Ads Manager, Google Ads, Google Analytics, and pixel/conversion tracking setup
- Comfortable working independently with minimal supervision
- Reliable internet connection and a quiet home office setup for video calls

Nice to Have
- Experience in digital marketing advertising
- Experience with TikTok Ads or other paid social platforms
- Basic graphic design or video editing skills (Canva, CapCut)
- Google Ads or Meta Blueprint certification

How to Apply

Please include

- Your resume
- 2–3 examples of past campaigns you've managed, including performance metrics (spend, ROAS, CPA — client names can be redacted)
- A short audio clip on the biggest win and the biggest failure from a campaign you've run, and what you learned

Applications without performance data will not be considered.

Work Location: Remote

📌 Facebook and Google Ads Specialist (India)
🏢 Zop
📍 India