Key Responsibilities

- Plan, create, manage, and optimize Facebook & Instagram ad campaigns.

- Develop lead-generation campaigns for Ayurveda treatments, Panchakarma, wellness programs, and hospital services.

- Conduct audience research, competitor analysis, retargeting, and campaign segmentation.

- Create and test different ad copies, creatives, videos, reels, and campaign formats.

- Monitor and optimize CPL, CTR, CPC, conversion rate, lead quality, and ROAS.

- Manage Meta Business Manager, Ads Manager, Pixel, Events Manager, and conversion tracking.

- Develop effective remarketing and retargeting campaigns.

- Regularly analyze campaign performance and optimize budgets based on results.

- Coordinate with the content writer, graphic designer, video editor, and patient-care team to develop effective campaign creatives.

- Track leads and work with the patient-care team to understand lead quality and conversions.

- Prepare weekly and monthly performance reports with actionable insights.

- Stay updated with Meta algorithm changes, advertising policies, new features, and healthcare advertising guidelines.





- Ensure campaigns comply with Meta's healthcare and advertising policies.

Required Skills

- Solid hands-on experience with Facebook Ads and Instagram Ads.

- Excellent knowledge of Meta Ads Manager and Business Manager.

- Experience in lead generation and performance marketing.

- Strong understanding of audience targeting, retargeting, lookalike audiences, and campaign optimization.

- Knowledge of Meta Pixel, Events Manager, conversion tracking, and analytics.

- Strong analytical and problem-solving skills.

- Ability to manage advertising budgets and achieve performance targets.

Preferred

- Experience in Ayurveda, healthcare, hospital, wellness, or medical marketing.

- Experience generating leads for high-value healthcare/wellness services.

- Experience working with creative teams and developing performance-focused ad creatives.

- Meta Blueprint certification will be an added advantage.

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Facebook Ads Manager (Sahibzada Ajit Singh Nagar)
🏢 7 Whole Essentials
📍 Sahibzada Ajit Singh Nagar