Export B2B E-Commerce Executive – Women’s Apparel & Fabrics

Location: Kolkata, West Bengal

Employment Type: Full-time

Experience: 1–3 years in B2B E-commerce / Export Sales / Online Sales / Fashion & Textile Industry

About the Role

We are looking for a tech-savvy and sales-oriented B2B E-Commerce Executive to develop our international online business in women’s apparel and fabrics.

The candidate will be responsible for finding and engaging international buyers through B2B marketplaces, social media, search engines, email and other digital channels, managing online product listings, responding to enquiries and converting digital leads into wholesale/export orders.

The ideal candidate should understand how online B2B sales work, know how to identify genuine buyers, and be comfortable using digital platforms to generate business.

Key Responsibilities1. B2B E-Commerce & Online Sales

- Manage and grow the company's presence on international B2B marketplaces and online selling platforms.
- Identify suitable platforms for selling women’s fabrics and apparel in international markets.
- Create and optimise product listings, including titles, descriptions, specifications, images, keywords and pricing.
- Monitor product visibility, enquiries, clicks and buyer responses.
- Respond promptly and professionally to online buyer enquiries.
- Convert online enquiries into samples, quotations and wholesale orders.
- Maintain regular follow-ups with potential buyers through email, WhatsApp and other digital channels.

1. International Buyer Generation

- Research and identify potential fashion brands, boutiques, wholesalers, fabric importers, retailers and sourcing companies.
- Use LinkedIn, Google, B2B marketplaces, Instagram and other digital channels for buyer discovery.
- Build and maintain a database of qualified international buyers.




- Conduct outbound email and LinkedIn prospecting campaigns.
- Identify potential buyers based on their product category, market, price segment and sourcing requirements.
- Track and follow up with leads until conversion.

1. Marketplace Management

- Manage enquiries and leads received through B2B platforms.
- Improve product listings based on search trends, buyer behaviour and platform performance.
- Research competitor listings, pricing and product positioning.
- Suggest new products, keywords and categories that can improve online visibility.
- Keep product catalogues, images, specifications and pricing updated.
- Analyse marketplace performance and prepare regular reports.

1. Product & Fashion Understanding

The candidate should be able to understand and communicate product information such as:
- Fabric type and composition
- Handloom / woven / printed fabrics
- Fabric width and GSM
- Weave and construction
- Colour and design
- MOQ
- Wholesale pricing
- Customisation options
- Sampling and production timelines

Knowledge of women’s fashion, fabrics, Indian textiles and current fashion trends will be an advantage.

Digital Skills Required

- Strong knowledge of B2B E-commerce and online sales
- Experience with B2B marketplaces
- LinkedIn lead generation and prospecting
- Email marketing / cold emailing
- Google search and online buyer research
- WhatsApp Business
- Excel / Google Sheets
- Basic understanding of SEO and keyword research




- Product listing and catalogue management
- Basic understanding of digital analytics and lead tracking

Preferred B2B Platforms Experience with platforms such as:
- Alibaba
- IndiaMART
- Fibre2Fashion
- Faire
- Global Sources
- TradeIndia
- Europages
- Other international B2B marketplaces

Experience with additional fashion, textile or sourcing platforms will be an advantage. Candidate Profile The ideal candidate should:
- Have a strong understanding of online B2B selling
- Be comfortable communicating with international buyers
- Be confident in English written communication
- Know how to search for and qualify potential buyers online
- Have strong follow-up and conversion skills
- Be comfortable working with spreadsheets, online platforms and CRM/lead-management tools
- Have a commercial understanding of MOQ, pricing, margins and wholesale orders
- Be proactive rather than waiting for enquiries
- Have an interest in fashion, textiles and international markets

Key Performance Indicators Performance will be measured based on:
- Qualified international leads generated
- Online enquiries generated
- Buyer response rate
- Samples requested/sent
- Current buyers acquired
- Conversion of online leads into orders
- Export sales generated
- Repeat orders
- Marketplace performance and product visibility

Preferred Background Candidates with experience in B2B e-commerce, online wholesale sales, fashion e-commerce, textile sales, export sales, marketplace management or digital lead generation will be preferred.

Candidates who have hands-on experience finding international buyers online and converting digital enquiries into B2B orders will be strongly preferred.

Pay: ₹11,000.00 - ₹22,000.00 per month

Work Location: In person

📌 ExportB E-Commerce Executive – Women’s Apparel & Fabrics (Kolkata)
🏢 LITTLE EARTH COMMERCIAL
📍 Kolkata