ABOUT XAPADS MEDIA

Xapads Media is a global AdTech company providing programmatic advertising and digital marketing solutions. We enable brands, app developers, and performance agencies to reach, acquire, and engage target audiences globally across multiple channels. Powered by proprietary technology platforms and direct partnerships across OEM device ecosystems and transparent publisher networks, Xapads delivers scalable, performance-driven advertising solutions.

ABOUT THE SEGMENT The Mobile Performance / UA segment focuses on acquiring high-value app users and driving measurable post-install engagements. Powered by our proprietary Mobile Performance DSP, Xerxes, Xapads connects advertiser growth targets with direct OEM device ecosystems and transparent publisher inventory. Operating across pricing models such as CPI, CPA, CPE, IAA, and IAP, the segment relies on precise attribution, continuous optimization, and fraud prevention to deliver sustainable app scale.

THE ROLE The Executive Supply Operations position is responsible for technical publisher onboarding, integration execution, and daily operational workflows within the Mobile Performance supply ecosystem. Sitting in the Operations department, this individual contributor manages technical setup, publisher integration, campaign feasibility checks, traffic quality analysis, and troubleshooting.

As an addition to the existing Supply Operations team, this role serves as a technical bridge between publisher inventory, internal Media Buying, Campaign Management, Product, and Tech teams. The Executive Supply Operations specialist ensures technical supply connections function reliably, tracking flows operate correctly, and potential fraud risks are identified and resolved.

WHAT YOU'LL OWN

- End-to-end technical supply operations, including publisher onboarding, technical integration, tracking setup, troubleshooting, and feasibility evaluation.
- Technical publisher integration workflows and placement implementations across OEM device ecosystems, gaming app developers, utility apps, and OTT platforms.
- Operational troubleshooting of integration issues,



tracking link discrepancies, postback delivery errors, and publisher performance challenges.
- Technical traffic quality validation and fraud prevention analysis for onboarding and active publisher supply.

WHAT YOU'DO

- Manage technical integration and onboarding of mobile performance publishers, including OEM ecosystems, gaming app developers, utility apps, and OTT platforms.
- Implement and oversee technical tracking setups, server-to-server (S2S) postbacks, tracking links, and API integrations across publisher endpoints.
- Review and evaluate requests from publishers to assess campaign feasibility across available supply.
- Analyze traffic quality and non-human activity using fraud detection platforms, evaluating click-to-install time (CTIT), postback health, and attribution data to prevent invalid traffic.
- Configure and maintain tracking connections with Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, Branch, Kochava, and Singular.
- Support commercial buying evaluation across CPI, CPM, CPC, IAA, and IAP models by aligning publisher inventory capabilities with operational setup requirements.
- Lead technical troubleshooting for integration errors, attribution gaps, postback failures, and publisher delivery bottlenecks.
- Provide performance insights and publisher updates to the Media Buying team to resolve delivery challenges and identify publisher growth opportunities.
- Collaborate internally with Media Buying, Campaign Management, Product, and Tech teams to ensure operational efficiency.

WHAT WE'RE LOOKING FOR

- 3–4 years of experience in technical supply operations, ad operations, or publisher integration within the AdTech industry.




- Strong technical understanding of the mobile performance ecosystem, conversion tracking flows, postback structures, and key digital AdTech KPIs.
- Demonstrated proficiency with Mobile Measurement Partners (MMPs) including AppsFlyer, Adjust, Branch, Kochava, and Singular.
- Technical experience with ad fraud detection tools such as mFilterIt or TrafficGuard to evaluate traffic quality and prevent non-human activity.
- Direct experience with technical understanding and integration across OEM ecosystems and placements.
- Knowledge of performance buying and monetization models, including CPI, CPM, CPC, IAA, and IAP.

GOOD TO HAVE

- Exposure to branding, programmatic advertising, or OpenRTB (oRTB) workflows.
- Familiarity with Apple App Store and Google Play Store environments.
- Prior experience working with or understanding different publisher DSPs.

WHAT SUCCESS LOOKS LIKE

- Expansion of publisher revenue footprints driven by seamless technical onboarding and integration execution.
- Mastery of industry technology, metrics, and buying/monetization models (CPI, CPA, CPM, IAA, and IAP) applied effectively to daily supply operations.

Life at Xapads Media

At Xapads Media, we place a robust emphasis on employee growth and continuous development. Individuals are encouraged to build expertise, take ownership of their work, and explore areas that align with their interests over time.

Our culture supports collaboration, knowledge sharing, and open communication. Teams engage in ongoing discussions, exchange ideas, and contribute to broader conversations across the business.

We also value moments that bring teams together-recognising achievements, sharing progress, and building a sense of collective momentum.

To learn more about our culture and ways of working, visit: https://www.xapads.com/life-at-xapads

Location

Noida, Uttar Pradesh

How to apply To apply for this position, send an email to our careers mailbox ([email protected]). In the email make sure to include your resume and any additional information you would feel relevant for this role.

📌 Executive- Supply Operations (Noida)
🏢 Xapads Media
📍 Noida