Advertising Account Manager

Marketplace Advertising

Company: Clariti

Role: Advertising Account Manager

Location: Bangalore

Employment Type: Full-Time

About the Role

Clariti is looking for a hands-on Advertising Account Manager to manage, grow, and optimize brand advertising campaigns across leading e-commerce and quick-commerce marketplaces.

The ideal candidate will have direct experience managing marketplace advertising platforms such as Flipkart Ads, Myntra Ads, AJIO Ads, or equivalent advertising platforms. This role combines campaign management, performance analytics, client relationship management, and account growth.

The candidate will be responsible for owning advertising accounts end-to-endfrom campaign setup and optimization to performance reporting, client communication, and identifying opportunities to increase advertising investment.

Key Responsibilities

Marketplace Advertising & Campaign Management

- Own day-to-day advertising operations across assigned marketplace accounts.
- Plan, launch, monitor, optimize, and scale PLA, PCA, Sponsored Product, and equivalent marketplace advertising campaigns.
- Develop effective campaign structures based on brand objectives, products,

categories, and target audiences.
- Conduct keyword and search-term analysis and optimize bids, budgets, and campaign performance.
- Monitor product-level and brand-level performance to identify optimization opportunities.

Media Planning & Performance Management
- Develop media plans and monthly/campaign budgets aligned with brand objectives and available advertising spends.
- Track key performance metrics including ROAS, Ad Spend, GMV contribution,

CTR, conversions, and product-level performance.
- Analyze campaign data and translate insights into clear, actionable recommendations.
- Identify opportunities to improve campaign efficiency,



scale advertising spends, and drive business growth.

Client Account Management

- Act as the primary point of contact for assigned advertising accounts.
- Build strong and professional relationships with clients and understand their business and advertising objectives.
- Prepare and present regular performance reports, dashboards, insights, and action plans.
- Address client queries related to campaign performance, budgets, and advertising strategy.
- Support account retention by maintaining robust campaign performance and client relationships.

Account Growth & Consultative Sales
- Identify opportunities for upselling and cross-selling additional advertising solutions.
- Recommend incremental advertising spends and campaign initiatives based on performance data and business objectives.
- Present media plans and growth opportunities to clients and support the conversion of opportunities.
- Work closely with internal Sales and Account Management teams to onboard new brands and grow existing accounts.

Key Performance Indicators (KPIs)

- Advertising spend managed and growth in advertising spend
- GMV contribution from advertising
- ROAS and overall campaign efficiency
- Account activation rate
- Number and health of active advertising accounts
- Client retention and account growth
- Upsell and cross-sell contribution

Mandatory Skills & Experience
- Hands-on experience in marketplace advertising is mandatory.




- Experience with platforms such as Flipkart Ads, Myntra Ads, AJIO Ads, or equivalent e-commerce/quick-commerce advertising platforms.
- Practical experience in campaign creation, optimization, bidding, budgeting,

keyword management, and search-term analysis.
- Strong understanding of ROAS, Ad Spend, GMV contribution, product-level performance, and brand-level advertising strategy.
- Experience preparing media plans and recommending advertising spends.
- Ability to independently manage advertising accounts while collaborating with senior account managers or sales leaders.
- Good working knowledge of Microsoft Excel and Google Sheets.
- Strong analytical and reporting skills.
- Excellent spoken and written English and Hindi.
- Strong client communication and presentation skills.
- Demonstrated ability to identify and drive upselling and cross-selling opportunities.

Good to Have

- Experience managing advertising campaigns across multiple marketplaces.
- Exposure to both e-commerce and quick-commerce advertising platforms.
- Experience working with multiple brands in an agency, aggregator, marketplace, or platform environment.
- Experience handling client upselling, media planning, and account-growth discussions.
- Exposure to quick-commerce advertising platforms and retail media.

Ideal Candidate

We are looking for someone who is analytical, commercially minded, client-focused, and comfortable taking ownership of advertising accounts. The ideal candidate should be able to combine hands-on campaign execution with strategic recommendations and confident client communication.

If you have experience managing marketplace advertising campaigns and enjoy working closely with brands to drive advertising growth and performance, we would love to hear from you.

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