Company: Cox & Kings

Location: Delhi NCR

Experience: 12–18 years

Function: Marketing & Growth

Reporting To: Leadership Team

About Cox and Kings

Cox & Kings is a travel company with a rich legacy and a growing focus on building a contemporary, customer-centric travel business. As we scale our presence across leisure travel, experiences and new growth opportunities, we are looking for a strategic and hands-on Director – Marketing & Growth to lead our marketing agenda and drive sustainable business growth.

Role Overview The Director – Marketing & Growth will be responsible for building and executing the overall marketing and growth strategy for Cox & Kings.

This role will combine brand building, performance marketing, digital acquisition, customer engagement, partnerships and commercial growth, with a strong focus on measurable business outcomes.

The ideal candidate will bring a strong understanding of the travel and consumer ecosystem, be highly data-driven, commercially oriented and capable of building a high-performing marketing function from the ground up.

1. Marketing, Growth & Commercial Strategy

- Develop and own the overall marketing and growth strategy aligned with business objectives.
- Identify new customer segments, markets, products and channels to drive growth.
- Build and optimise the customer funnel across awareness, acquisition, conversion, retention and advocacy.
- Own marketing budgets, priorities and growth targets, with a strong focus on measurable commercial outcomes.
- Partner with leadership, sales, product and business teams to translate business objectives into growth initiatives.

2. Brand, Content & Customer Engagement

- Strengthen and evolve the Cox & Kings brand while leveraging its legacy and market credibility.
- Define brand positioning, messaging and integrated communication strategy across channels.
- Lead content, social media, PR and brand campaigns that strengthen visibility and customer engagement.
- Build compelling storytelling around destinations, experiences and the Cox & Kings proposition.




- Ensure consistency of brand experience across all customer touchpoints.

3. Digital, Performance Marketing & Customer Acquisition

- Lead digital and performance marketing across paid search, social, display, affiliates and emerging channels.
- Drive customer acquisition, bookings and revenue while optimising CAC, ROAS and marketing efficiency.
- Own the digital growth roadmap, including website, landing pages, CRO and customer journey optimisation.
- Establish a culture of testing, experimentation and continuous performance improvement.
- Leverage technology, data and emerging platforms to identify new growth opportunities.

4. CRM, Partnerships & Customer Lifecycle

- Build and drive CRM, lifecycle marketing and retention strategies to increase repeat bookings and customer lifetime value.
- Develop customer segmentation, personalised communication and marketing automation.
- Identify and build strategic partnerships with brands, platforms, corporates, financial institutions and travel ecosystem players.
- Create co-marketing initiatives that drive brand visibility, customer acquisition and commercial opportunities.

5. Analytics, Team & Agency Leadership

- Establish marketing KPIs, dashboards and performance measurement frameworks.
- Use customer and market insights to drive investment and strategic decisions.
- Track key metrics including CAC, ROAS, conversion, revenue contribution, retention and marketing ROI.
- Build, mentor and lead a high-performing marketing and growth team.
- Manage agencies, consultants and technology partners while fostering a culture of accountability, innovation and continuous improvement.

Experience

- 12–18 years of experience in marketing, growth, digital marketing, consumer businesses or related functions.
- Experience leading marketing and growth at a senior leadership level.
- Experience in travel, hospitality, e-commerce, consumer internet, lifestyle or other high-growth consumer businesses preferred.
- Proven experience managing significant marketing budgets and external agencies.
- Experience building and scaling marketing teams and functions.

📌 Director - Marketing (New Delhi)
🏢 Cox u0026amp; Kings
📍 New Delhi