About Us

SMEC Technologies is Kerala's leading IT training academy, backed by over 25 years of parent-company experience in engineering and industrial solutions. With centres in Kochi, Calicut, and Trivandrum, we deliver industry-focused programs in Full Stack Development, Data Science, AI & ML, Software Testing, UI/UX Design, Cloud, DevOps, and Digital Marketing - all with Gen AI integration and placement assistance.

Job Summary

We are hiring a Digital Marketing Trainer to deliver our Digital Marketing certification program. Students here don't just learn theory. They set up ad accounts, run live campaigns, rank pages, read analytics dashboards, and finish with a portfolio they can show in interviews.

You will teach the full digital marketing stack, including SEO, SEM, social media, performance marketing, content, email, analytics, and AI-powered marketing tools, and guide students from beginner to job-ready. If you have run real campaigns with real budgets and can explain why they worked, we want to hear from you.

Key Responsibilities

Training Delivery

- Deliver engaging classroom and online sessions across the full digital marketing curriculum
- Teach digital marketing fundamentals, the marketing funnel, customer journeys, buyer personas, and campaign planning
- Teach SEO end to end, including keyword research, on-page, off-page, and technical SEO, local SEO, Google Search Console, and content optimisation
- Train students in Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram), covering account setup, targeting, bidding, budgets, creatives, and conversion tracking




- Cover social media marketing and content strategy across Instagram, Facebook, LinkedIn, and YouTube, including reels, content calendars, and community management
- Teach email marketing, WhatsApp marketing, and marketing automation for lead nurturing
- Train students in Google Analytics 4, Google Tag Manager, UTM tracking, and reporting on metrics such as CTR, CPC, CPL, conversion rate, ROAS, and ROI
- Introduce WordPress website and landing page creation, basic CRO, and A/B testing
- Teach AI-powered marketing tools for copywriting, creatives, research, and campaign optimisation
- Cover the basics of affiliate marketing, influencer marketing, online reputation management, and freelancing

Projects & Student Success

- Guide students through live projects such as building and ranking a website, running a small-budget ad campaign, growing a social page, and producing a performance report
- Prepare students for Google Ads, Google Analytics, and Meta certification exams
- Prepare and update course materials, lab exercises, assessments, and case studies in line with platform changes
- Mentor students on resumes, portfolios, freelancing profiles, and digital marketing interview preparation
- Evaluate student progress,



run doubt-clearing sessions, and support academy demos, workshops, and seminars

Requirements

- Bachelor's degree in any discipline, with a Digital Marketing certification
- 2+ years of hands-on digital marketing experience (agency, in-house, or freelance) or digital marketing training experience
- Has personally run paid campaigns on Google Ads and Meta Ads, and can walk through the setup, targeting, budget, and results of at least one
- Practical SEO experience, with a site or pages you have ranked or improved
- Working knowledge of Google Analytics 4, Google Tag Manager, and Google Search Console
- Hands-on experience with social media management, content planning, and email marketing tools
- Comfortable building pages in WordPress and designing basic creatives in Canva
- Familiarity with AI tools for marketing (ChatGPT, Gemini, AI creative and video tools) is preferred
- Google Ads / Google Analytics / Meta Blueprint certifications are preferred
- Prior teaching, training, or mentoring experience is a robust advantage
- Excellent presentation and communication skills in English and Malayalam
- Genuine passion for teaching and for keeping up with fast-changing ad platforms and algorithms

What We Offer

- Salary as per industry standards, with growth into senior trainer roles
- Continuous upskilling in the latest digital marketing platforms and Gen AI tools
- A platform to build your personal brand as a digital marketing educator, in a supportive, learning-focused culture

Work Location: In person

📌 Digital Marketing Trainer (Kaloor)
🏢 SMEC Technologies
📍 Kaloor