Company Description DigiPathshala is a career-focused training institute based in Halisahar, West Bengal, dedicated to helping students, job seekers, professionals, and entrepreneurs develop industry-ready digital and creative skills.

The institute offers practical, project-based training in areas such as digital marketing, graphic design, animation, web development, game design, video editing, and core computer skills. Learners benefit from live projects, experienced trainers, mentorship, and structured placement assistance to build strong portfolios and real-world expertise. DigiPathshala emphasizes affordable, hands-on learning that supports both employment and self-employment pathways, including freelancing and entrepreneurship.

The institute provides a up-to-date learning environment and guidance tailored to success in today’s digital job market.

Role Description The Digital Marketing Trainer will deliver classroom-based training sessions on core and advanced digital marketing concepts, tools, and strategies in an on-site setting located in Barrackpur-I. This partl-time role involves designing and updating course materials, preparing lesson plans, and conducting interactive lectures, workshops, and practical exercises using real campaigns and live projects.

The trainer will guide learners in areas such as SEO, social media marketing, paid advertising, content marketing, email marketing, and analytics, while helping them build portfolios and job-ready skills. Daily responsibilities include assessing learner performance, providing constructive feedback,



mentoring on career paths and freelancing opportunities, and coordinating with the institute team to ensure high-quality, industry-oriented training. The trainer will also stay current with digital marketing trends and tools to continually improve course content and teaching methods.

Qualifications

- Candidates should possess strong Communication skills, including clear presentation, classroom instruction, and learner engagement.
- Candidates should possess solid Marketing and Social Media Marketing skills, with hands-on experience in campaigns, branding, and online promotion.
- Candidates should possess proven Training and coaching skills, with the ability to explain complex topics in a simple, practical way.
- Candidates should possess basic Sales and persuasion skills to promote courses, guide enrollments, and support institutional growth.
- Relevant experience as a Digital Marketer or Trainer, including work with SEO, SEM, social media ads, content marketing, and analytics tools (e.g., Google Analytics, Meta Ads Manager).
- Strong planning and organizational abilities for curriculum development, lesson design, and batch management.
- Comfort with using digital tools, learning management platforms, and common productivity software.
- Preferably a bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent industry experience and certifications (e.g., Google, Meta, HubSpot).

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📌 Digital Marketing Trainer (Barrackpore)
🏢 DigiPathshala
📍 Barrackpore