Job Title: Digital Marketing Specialist (Performance & Growth)Location: Dahisar, Mumbai (On-site / Hybrid)

Employment Type: Full time

Experience: 2–4 years

Industry: Information Technology / Enterprise Software / B2B SaaS

About ScalixAt Scalix, we build and deliver custom ERP systems and modern software solutions that help businesses streamline their operations, optimize processes, and scale efficiently. We are expanding our footprint and looking for a driven Digital Marketing Specialist to take end-to-end ownership of our lead generation and brand presence across digital channels.

Role OverviewWe are looking for a hands-on, results-oriented marketer who can run high-intent paid campaigns (Google, Meta, LinkedIn) while managing our organic social media strategy.

You will manage a dedicated monthly marketing ad budget and work closely with our in-house graphic designer to create high-converting campaigns. Your primary focus will be driving qualified B2B inquiries and leads for our ERP systems.

Key Responsibilities1. Paid Campaigns & Performance Marketing

- Plan, execute, and optimize paid campaigns across Google Ads (Search & Display), Meta Ads (Facebook/Instagram), and LinkedIn Ads.
- Allocate and manage monthly ad budgets to achieve optimal Cost Per Lead (CPL) and Return on Ad Spend (ROAS).
- Target decision-makers (CTOs, Business Owners, Operations Heads, IT Managers) seeking ERP, CRM, and custom software solutions.
- Build and optimize lead capture forms, landing page copy, and direct-to-WhatsApp/call funnels.

2. Social Media Management & Content Strategy

- Define and execute Scalix’s social media content strategy across LinkedIn, Instagram, and Facebook.




- Create creative briefs and visual concepts for our in-house graphic designer to produce images, carousels, and short videos.
- Write clear, engaging B2B copy for ad headlines, social posts, and landing pages.
- Maintain a structured monthly content calendar and handle regular posting and community engagement.

3. Analytics, Tracking & Reporting

- Set up proper tracking tags (Google Tag Manager, Meta Pixel, LinkedIn Insight Tag) to track lead submissions and conversions accurately.
- Monitor daily campaign metrics and run A/B tests on creative, audiences, and ad copy.
- Provide weekly/monthly performance reports detailing ad spend, total leads generated, qualified lead pipeline, and key insights.

Qualifications &

Skills Required

- 2–4 years of experience in B2B performance marketing, lead generation, or digital marketing (SaaS/Software background preferred).
- Proven track record running successful paid campaigns on Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Strong understanding of B2B buyer journeys and enterprise software sales funnels.
- Ability to brief visual designers clearly and curate effective marketing copy.
- Hands-on knowledge of Google Analytics (GA4), Google Tag Manager, and CRM lead tracking basics.
- Strong analytical, communication, and project management skills.

What We Offer

- Competitive Salary: ₹3.5 LPA – ₹6.5 LPA (commensurate with experience) + Performance-based incentives.
- Convenient Location: Avoid long central commutes—work directly from Dahisar, Mumbai.
- Creative Ownership: Complete freedom to test strategies, run experiments, and build Scalix’s growth pipeline from the ground up.

📌 Digital Marketing Specialist (Mumbai)
🏢 Scalix Enterprise Solution
📍 Mumbai