Company Description

Comparison Junction is a unified comparison and switching platform that helps customers find better-value deals across Energy, Telecom, Travel, Insurance, Banking, and other essential services.

With over a decade of experience in telesales, digital sales, and inbound customer acquisition, our teams help customers compare available options, understand their choices, and complete their switching journey with confidence.

Role Description

We are looking for a Digital Marketing Specialist to join our growing team in New Town, Kolkata.

This is a hands-on, performance-focused digital marketing role responsible for planning, executing, optimising, and measuring digital campaigns across social media, WhatsApp, email, AI voicebots, and other digital channels.

The ideal candidate should be comfortable combining creative marketing, campaign execution, automation, analytics, and lead generation to generate qualified customer opportunities and support business growth.

You will work closely with Sales, Operations, Technology, and Management to convert digital traffic and customer engagement into measurable business outcomes.

Key Responsibilities? Social Media Marketing

- Plan and execute social media campaigns across relevant platforms.
- Create and manage content calendars aligned with business objectives.
- Develop campaigns designed to generate reach, engagement, leads, and conversions.
- Monitor campaign performance and optimise content and targeting based on data.
- Track social media trends and identify new opportunities for customer acquisition.
- Coordinate with creative teams or agencies for marketing assets.

? WhatsApp Marketing
- Plan and execute WhatsApp marketing and customer engagement campaigns.
- Develop customer communication journeys for lead generation, follow-ups, offers, reminders, and re-engagement.
- Manage WhatsApp campaigns using approved business/marketing platforms.
- Segment audiences and personalise communication based on customer profiles and behaviour.
- Monitor delivery, engagement, response, and conversion metrics.
- Ensure campaigns follow applicable platform rules and customer-consent requirements.

? AI Voicebot Marketing
- Develop and execute marketing campaigns using AI-powered voicebots.
- Identify opportunities where voice automation can improve lead generation, follow-up, qualification,



and customer engagement.
- Create and optimise voicebot scripts, customer journeys, prompts, and call flows.
- Analyse voicebot performance, including connect rate, engagement, qualification, conversion, and drop-off.
- Work with Technology and Operations teams to continuously improve AI voice campaigns.
- Experiment with AI-driven customer acquisition and reactivation strategies.

? Email Marketing
- Plan and execute targeted email marketing campaigns.
- Create audience segments and personalised email journeys.
- Develop campaigns for lead nurturing, offers, follow-ups, reactivation, and customer engagement.
- Monitor key metrics including open rate, click-through rate, response rate, conversion, and unsubscribe rate.
- Conduct A/B testing of subject lines, content, offers, and calls-to-action.
- Maintain email databases and campaign hygiene.

? Performance Marketing & Analytics
- Track digital marketing performance across all channels.
- Monitor leads, cost per lead, conversion, customer acquisition cost, engagement, and revenue contribution.
- Build and maintain campaign dashboards and reports.
- Identify underperforming campaigns and implement corrective actions.
- Conduct A/B testing and continuously optimise campaigns.
- Use data and customer insights to improve targeting and campaign effectiveness.

? Lead Generation & Conversion
- Develop digital campaigns that generate qualified leads and sales opportunities.
- Work closely with Sales teams to improve lead quality and conversion.
- Track the complete journey from campaign → lead → contact → qualified opportunity → sale.
- Identify drop-offs in the customer journey and recommend improvements.
- Support retargeting, remarketing, lead nurturing, and customer reactivation initiatives.

Key Performance Areas (KPIs)

Performance will be measured on:
- Qualified Leads Generated
- Lead-to-Sale Conversion
- Digital Revenue Contribution
- Cost per Lead / Customer Acquisition Cost




- Campaign ROI / ROAS
- Social Media Engagement & Conversion
- WhatsApp Engagement & Conversion
- Email Campaign Performance
- AI Voicebot Connect & Conversion
- Lead Quality
- Campaign TAT & Execution Accuracy

Qualifications

- 5+ years of experience in Digital Marketing, Performance Marketing, Growth Marketing, or Lead Generation.
- Hands-on experience with social media marketing, WhatsApp marketing, and email marketing.
- Experience with digital lead generation and conversion-focused campaigns.
- Exposure to AI, automation, chatbots, voicebots, or AI-driven marketing will be an advantage.
- Strong understanding of digital marketing metrics and campaign analytics.
- Experience with platforms such as Meta, Google, WhatsApp Business/Marketing platforms, email marketing tools, CRM and analytics platforms.
- Strong analytical and problem-solving skills.
- Good written and verbal communication skills.
- Ability to manage multiple campaigns simultaneously.
- Strong understanding of customer journeys, segmentation, targeting, and remarketing.
- Comfortable working in a fast-paced, target-driven environment.
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

What We Look For

We are looking for someone who is: Creative + Analytical + Experimental + Performance-driven

You should not just ask "How many people did we reach?"

You should also ask: "How many customers did we engage → How many leads did we generate → How many converted → What did it cost → What should we change next?"

The ideal candidate will be comfortable testing new channels, using AI and automation, analysing results, and continuously improving digital customer acquisition.

Work Details? Location: New Town, Kolkata

? Employment: Full-time | In office

? Shift: Night Shift / USA Shift

? Timing: 7:30 PM – 5:00 AM

? Working: 5 days a week

Why Join Comparison Junction?

- Work across multiple consumer-service categories
- Build expertise in performance marketing, automation and AI-driven marketing
- Work closely with Sales, Operations and Technology teams
- Opportunity to experiment with emerging digital channels
- Be part of a growing international business

If you can turn digital attention into measurable customer acquisition, we want to hear from you.

📌 Digital Marketing Specialist | Night Shift (On-site – Kolkata)
🏢 Comparison Junction
📍 Kolkata