Job Responsibilities:-

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- End-to-end management of performance marketing activity across Paid Social channels.
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the robust analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Create content to post on LinkedIn and other social channels like Facebook, Twitter, Instagram, etc.
- Managing and collaborating with vendors to develop innovative digital assets: copy, blogs, posters, whitepapers, case studies, videos, etc.
- Work with the Paid agency to define,



launch and test effective Paid Social campaigns and Social Remarketing to drive D2C sales /eCommerce traffic.

Requirements

- Proven work experience of 3 plus years in digital marketing, performance marketing
- Understanding of social media advertising across major platforms (Facebook, Youtube & Instagram)Website Analytics
- Demonstrable experience leading and managing SEO,SEM,PPC, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Google Console, Web Master, Firebase ,NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement

Employment Type

- Full-time

📌 Digital Marketing Manager (Lucknow)
🏢 Wildpunch Design
📍 Lucknow