– Digital Marketing Manager

Company: XLNC Exotic Group

Position: Digital Marketing Manager

Experience: 8+ Years

Employment Type: Full-Time

Location: Jalandhar, Punjab, India

Department: Marketing

Reporting To: Senior Management / Director

About XLNC Exotic Group

XLNC Exotic Group is looking for an experienced and results-driven Digital Marketing Manager to lead our digital marketing initiatives, strengthen our online presence, generate qualified leads, and drive measurable business growth.

The ideal candidate will have 8+ years of hands-on experience in digital marketing, with strong expertise in digital strategy, performance marketing, SEO, social media, paid advertising, content strategy, analytics, and team management.

Key Responsibilities1. Digital Marketing Strategy

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Create annual, quarterly, and monthly digital marketing plans.
- Identify current digital channels and opportunities for customer acquisition and brand growth.
- Monitor market trends, competitor activities, and emerging digital marketing technologies.
- Develop strategies to improve brand awareness, website traffic, lead generation, engagement, and conversions.

1. Performance Marketing

- Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, LinkedIn, and other relevant platforms.
- Manage campaign budgets and optimize ROAS, CPL, CPA, CTR, and conversion rates.
- Conduct A/B testing of advertisements, creatives, landing pages, and audiences.
- Develop retargeting and remarketing strategies.
- Work closely with the sales team to improve lead quality and conversions.

1. SEO & Website Growth

- Develop and implement on-page and off-page SEO strategies.
- Improve organic search rankings and website traffic.
- Conduct keyword research and competitor analysis.
- Coordinate with content and web development teams for SEO improvements.
- Monitor website performance through Google Analytics, GA4, and Google Search Console.
- Identify and resolve technical and content-related SEO issues.

1. Social Media Management





- Develop and execute social media strategies.
- Manage platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
- Develop content calendars and campaign strategies.
- Coordinate with creative teams for reels, videos, graphics, and other digital content.
- Monitor engagement, reach, followers, leads, and conversions.

1. Content & Brand Marketing

- Develop content strategies aligned with business objectives.
- Coordinate with copywriters, designers, video editors, agencies, and other creative resources.
- Develop campaigns for launches, promotions, events, and brand initiatives.
- Identify opportunities for influencer marketing, partnerships, collaborations, and digital PR.

1. Analytics & Reporting

- Track and analyze digital marketing KPIs.
- Prepare weekly and monthly performance reports for management.
- Analyze customer acquisition costs, lead quality, conversion rates, traffic sources, and campaign ROI.
- Use data-driven insights to improve marketing performance.

1. Team & Agency Management

- Lead, mentor, and manage the digital marketing team.
- Set targets and allocate responsibilities.
- Monitor team performance and provide feedback.
- Coordinate with external marketing agencies, freelancers, influencers, and vendors.
- Ensure marketing activities are delivered on time and within budget.

1. Lead Generation & Business Growth

- Develop campaigns focused on generating qualified leads.
- Work closely with the sales team to understand lead quality and customer requirements.
- Develop lead nurturing and remarketing strategies.
- Analyze the digital customer journey from acquisition to conversion.
- Recommend strategies to increase marketing-generated revenue.





Required Skills
- Digital Marketing Strategy
- Performance Marketing
- Google Ads / PPC
- Meta Ads
- SEO
- Social Media Marketing
- Content Marketing
- Lead Generation
- Google Analytics / GA4
- Google Search Console
- Conversion Rate Optimization
- Marketing Analytics & Reporting
- Email Marketing
- Remarketing / Retargeting
- Influencer Marketing
- Website Analytics
- Budget Management
- Team Leadership

Qualifications & Experience
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- MBA / PGDM in Marketing will be an advantage.
- 8+ years of professional experience in Digital Marketing.
- Proven experience managing digital marketing campaigns and teams.
- Strong analytical, strategic, communication, and leadership skills.

Key Performance Indicators (KPIs)
- Qualified lead generation
- Cost per lead (CPL)
- Customer acquisition cost (CAC)
- Conversion rate
- ROAS / Marketing ROI
- Website traffic and organic growth
- Search engine rankings
- Social media growth and engagement
- Campaign performance
- Digital revenue contribution
- Marketing budget utilization
- Team productivity and performance

Preferred Candidate Profile
- 8+ years of strong hands-on digital marketing experience.
- Strong strategic and analytical mindset.
- Experience managing multiple digital channels.
- Proven experience managing internal teams and external agencies.
- Strong understanding of customer acquisition and conversion funnels.
- Results-oriented and ROI-focused.
- Ability to independently develop and execute digital marketing strategies.
- Proven track record of improving online visibility, lead generation, engagement, and conversions.

Location: Jalandhar, Punjab, India

Experience: 8+ Years

Employment Type: Full-Time

Pay: ₹50,000.00 - ₹80,000.00 per month

Benefits

- Food provided
- Leave encashment
- Paid sick time
- Provident Fund
- Work from home

Application Question(s):
- Comfortable In Night Shift

Work Location: Hybrid remote in Jalandhar, Punjab

📌 Digital Marketing Manager (Jalandhar)
🏢 XLNC Exotic
📍 Jalandhar