Next Step HR is hiring a Digital Marketing Manager for a leading digital entertainment and content company with a strong presence across content production, distribution, talent management, creator-led content and entertainment IPs.

The organisation operates across the entire digital entertainment ecosystem — from producing and distributing content to building communities, managing talent and creators, launching entertainment properties and driving their digital growth .

The role is for someone who can take ownership of the digital marketing and performance growth of owned content, brands and entertainment properties , rather than working purely as an agency servicing external clients.

Location: Andheri

Industry: Digital Entertainment / OTT / Media & Entertainment / Creator Economy

ROLE OVERVIEW The Digital Marketing Manager will be responsible for developing and executing digital-first marketing and growth strategies across content, entertainment IPs, creator-led properties and owned brands.

You will work across performance marketing, social media, community building, audience growth, digital campaigns and content amplification , using data and insights to drive reach, engagement and conversions.

Key Responsibilities:

- Develop and execute end-to-end digital marketing strategies for owned entertainment properties, shows, content and digital brands.
- Plan and manage performance marketing campaigns across platforms including Meta, Google, YouTube and other relevant digital channels.
- Drive audience acquisition, engagement, retention and growth for digital content and entertainment properties.
- Work closely with content, production, social media, talent and creative teams to develop integrated digital campaigns.
- Build digital campaigns around shows, creator-led content, entertainment IPs, launches and content drops .
- Own campaign performance, budgets, optimisation and reporting, using data to continuously improve ROI and audience growth.




- Develop strategies for community building and audience engagement across social and digital platforms.
- Analyse audience behaviour, platform trends and campaign performance to identify opportunities for growth.
- Work with creators and talent to amplify content and build stronger digital communities.
- Coordinate with internal creative and content teams to develop performance-led creatives, messaging and campaign assets.
- Track key metrics such as reach, engagement, CAC, conversions, retention, watch time and overall campaign ROI.
- Stay updated on OTT, digital entertainment, creator economy, social media and performance marketing trends .

What We're Looking For:

- 4–7 years of experience in digital marketing, performance marketing, growth marketing or audience development.
- Experience within OTT, digital entertainment, media, content platforms, community-led businesses or creator ecosystems is highly preferred.
- Strong hands-on experience managing performance marketing campaigns for owned brands, content or digital properties .
- Experience working with OTT platforms, digital content, shows, entertainment IPs, creator-led content or online communities .
- Strong understanding of Meta Ads, Google Ads, YouTube and other digital performance channels .
- Experience in community management, audience growth and social media marketing .
- Strong understanding of digital analytics and the ability to translate data into actionable marketing strategies.
- Ability to work closely with creative, production, content, talent and social teams in a fast-paced environment.
- A robust understanding of how content, creators, communities and performance marketing work together to drive digital growth .

Ideal Candidate Background: Candidates from organisations such as OTT platforms, digital content companies, entertainment networks, creator-led businesses, media companies or community-driven digital brands would be relevant.

The ideal candidate would have worked on marketing and growing owned content/IPs , rather than exclusively managing performance campaigns for external clients in an agency environment.

📌 Digital Marketing Manager (OTT & Media) (Mumbai)
🏢 Next Step Hr
📍 Mumbai