Company Description

PropSmile is a real estate development and channel partner company focused on high-quality properties and exceptional customer service. With over two years of industry experience, PropSmile has built a reputation as a trusted advisor in real estate consulting, marketing, and client support. The organization is driven by a vision to be a premier real estate partner, recognized for excellence and customer satisfaction.

Guided by values of integrity, customer-centricity, and innovation, the team is committed to fostering long-term relationships and contributing to community growth. Professionals joining PropSmile can expect a team-oriented environment that emphasizes transparency, continuous improvement, and strong client engagement.

Role Description The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing campaigns to drive brand awareness and lead generation for PropSmile’s real estate projects. This full-time, on-site role is based in Chennai and involves managing social media channels, developing content and campaigns, and coordinating with sales and marketing teams to support business objectives. Day-to-day activities include monitoring web analytics and campaign performance, identifying opportunities to improve digital presence, and ensuring consistent messaging across platforms.

The Digital Marketing





Manager will also oversee paid and organic digital strategies, maintain marketing dashboards, and prepare performance reports for leadership. Collaboration with internal stakeholders and external partners will be key to aligning digital initiatives with overall marketing and business goals.

Qualifications

- Demonstrated skills in Digital Marketing and Marketing, with experience planning and executing integrated online campaigns.
- Proficiency in Social Media Marketing, including content planning, community management, and campaign optimization across major platforms.
- Experience in Lead Generation through digital channels, such as paid ads, landing pages, email campaigns, and marketing automation tools.
- Ability to use Web Analytics tools (e.g., Google Analytics, social media insights) to track performance and inform data-driven decisions.
- Strong communication and copywriting skills, with the ability to tailor messaging for different audiences in the real estate sector.
- Proven organizational and project management skills, including the ability to manage multiple campaigns and deadlines.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing are an advantage.
- Prior experience in real estate or property-related marketing is beneficial but not mandatory; willingness to learn the domain is essential.

📌 Digital Marketing Manager (Chennai)
🏢 PropSmile
📍 Chennai