Position: Senior Digital Marketing Manager

Company: Intellyze Innovations Pvt Ltd

Location: Kochi, Kerala (On-site)

Employment Type: Full-time

Reports To: Founder & CEO

About the Role

We're looking for a Senior Digital Marketing Manager to be the key marketing authority for Intellyze's clients — someone who owns strategy, execution, and results end-to-end. This is a high-visibility, high-ownership role for someone who thinks in terms of business outcomes, not just campaigns, and can lead a team to consistently deliver measurable growth across a diverse, multi-industry client portfolio.

Key Responsibilities

Strategy & Results

- Design and drive result-oriented digital marketing strategies tailored to each client's business goals, not just vanity metrics
- Own revenue and lead-generation outcomes for clients — directly responsible for generating measurable sales/business impact, not just traffic or engagement
- Translate client business objectives into actionable marketing roadmaps across channels
- Continuously track, analyze, and optimize campaign performance against ROI, CAC, and conversion benchmarks

Channel Expertise

- Lead and oversee SEO strategy — technical, on-page, off-page, and local SEO
- Plan, execute, and optimize Google Ads campaigns (Search, Display, Performance Max, Shopping)
- Manage App Store Optimization (ASO) for client mobile apps across iOS and Android
- Oversee marketplace management across platforms (Amazon, Flipkart, and other relevant e-commerce marketplaces)
- Manage quick commerce listings and visibility (Blinkit, Zepto, Instamart, and similar platforms)
- Manage OTA (Online Travel Aggregator)



presence and performance for hospitality/travel clients (Booking.com, MakeMyTrip, Agoda, Airbnb, and similar platforms) — listing optimization, ranking, and visibility
- Drive organic and paid social media strategy across Instagram, Facebook, LinkedIn, and emerging platforms
- Lead video marketing strategy, including short-form (Reels/Shorts) and YouTube content planning
- Stay current with marketing automation, email/WhatsApp marketing, and influencer collaboration trends as applicable to client needs

Team & Client Management

- Manage and mentor the digital marketing team — assign work, review output quality, and ensure timely delivery across all client accounts
- Act as the key marketing point of contact for clients — building trust through strategic thinking, not just reporting
- Present strategies, performance reports, and recommendations directly to clients and senior stakeholders
- Identify upsell and cross-sell opportunities within existing client accounts based on performance data
- Collaborate closely with design, content, and development teams to ensure cohesive campaign execution

Reporting & Process

- Set up and maintain performance dashboards and reporting structures for all managed clients




- Conduct regular competitor analysis and market research to keep client strategies ahead of the curve
- Ensure all campaigns and strategies comply with platform policies and industry best practices
- Keep the team updated on algorithm changes, platform updates, and emerging digital marketing trends

Requirements

- 5 years of experience in digital marketing, with at least 2 years in a leadership/managerial capacity
- Proven track record of driving measurable sales/revenue results for clients, not just engagement metrics
- Strong hands-on expertise across SEO, Google Ads, social media marketing, and video marketing (mandatory)
- Working knowledge of ASO, marketplace management, quick commerce, and OTA management (robust plus; willingness to upskill required if not already proficient)
- Experience managing a team of marketers/executives and reviewing their output
- Agency background strongly preferred, given the multi-client, multi-industry nature of this role
- Strong analytical skills — comfortable with Google Analytics, Search Console, Ads Manager, and reporting tools
- Excellent client-facing communication and presentation skills
- Ability to manage multiple client accounts simultaneously without compromising on strategy quality
- A results-first mindset — comfortable being measured on client outcomes, not just activity

What Makes This Role Important

- This is one of the most critical roles at Intellyze — the person who holds this title will be the primary marketing brain behind client success, directly influencing retention, upsells, and the agency's reputation in the market.

📌 Digital Marketing Manager (Kochi)
🏢 Intellyze Innovations Private
📍 Kochi