Role & responsibilities

1. Performance Marketing Meta & Google Ads

- Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
- Hands-on experience in lead generation, remarketing, and conversion optimization.
- Manage campaign budgets, targeting, creatives, and A/B testing.
- Track ROI, CPL, CAC, and prepare performance reports.
- Experience in B2B campaigns will be an added advantage.

1. SEO On-Page & Off-Page Optimization

- Robust working knowledge of on-page SEO, technical SEO basics, and content optimization.
- Execute off-page SEO strategies, including backlink generation and outreach.
- Proven experience in improving website rankings within 6 months.
- Keyword research, competitor analysis, and SEO audits.
- Ability to collaborate with content teams for SEO-driven blogs and landing pages.

1. PR, Branding & Social Media Management





- Plan and execute brand visibility and PR initiatives.
- Coordinate press releases, articles, and external media opportunities.
- Manage social media posting calendars (LinkedIn, Instagram, Facebook).
- Create content ideas aligned with brand tone and business objectives.
- Strengthen brand recall and positioning through consistent messaging.

Required Skills & Experience

- Practical experience in Google Ads, Meta Ads, SEO tools (Google Analytics, Search Console, SEMrush/Ahrefs, etc.).
- Strong understanding of digital funnels, branding, and audience behaviour.
- Excellent communication and presentation skills.
- Ability to work independently and take ownership of results.

📌 Digital Marketing Manager (Pune)
🏢 Integra Ventures
📍 Pune