Role Overview

We are looking for an experienced Digital Marketing Manager to lead and manage the overall digital marketing function for Mentric's training and consulting businesses.

The role will be responsible for developing and executing the digital marketing strategy, driving qualified lead generation, strengthening online brand presence, improving website traffic and conversions, and supporting business growth.

The ideal candidate should have strong hands-on experience in performance marketing, lead generation, SEO, social media, analytics, digital funnels, and conversion optimization, along with the ability to independently own the digital marketing function from strategy through execution and performance measurement.

Key Responsibilities

- Develop and implement the overall digital marketing strategy aligned with Mentric’s business, brand, and revenue objectives.
- Plan and manage digital marketing activities across Google Ads, Meta Ads, LinkedIn, SEO, social media, email marketing, websites, and other relevant channels.
- Own the digital lead-generation strategy, including campaign planning, landing pages, funnels, lead nurturing, and conversion optimization.
- Define channel-wise objectives, KPIs, budgets, timelines, and expected outcomes.
- Manage and optimize digital marketing budgets to achieve maximum effectiveness and ROI.
- Develop and maintain an integrated digital marketing and campaign calendar.
- Oversee social media strategy, content distribution, audience engagement, and brand visibility.




- Work with internal content and creative teams to ensure digital campaigns have the right messaging, creatives, and communication.
- Monitor website traffic, user behaviour, campaign performance, lead sources, conversion rates, and other digital KPIs.
- Use tools such as Google Analytics, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, CRM, and other marketing platforms to track and analyse performance.
- Develop strategies for SEO, SEM, organic growth, email marketing, remarketing, and marketing automation.
- Coordinate with the Sales/Business Development team to improve lead quality, lead follow-up, and conversion.
- Analyse customer behaviour, competitor activities, industry trends, and emerging digital marketing opportunities.
- Identify underperforming campaigns and implement corrective strategies to improve results.
- Manage and coordinate with digital marketing agencies, freelancers, vendors, and other external partners when required.
- Establish performance dashboards and provide weekly/monthly digital marketing reports to management, along with insights and recommendations.
- Continuously experiment with new channels, campaigns, formats, and digital strategies to improve reach, engagement, lead generation, and conversions.




- Ensure consistency of Mentric’s brand positioning and messaging across all digital platforms.
- Lead, guide, and monitor the performance of the digital marketing team, wherever applicable.

Qualifications & Experience

- Bachelor’s degree in Marketing, Business, Communications, or a related field; equivalent practical experience may also be considered.
- 5–7 years of relevant experience in Digital Marketing, preferably with experience in a managerial or ownership-oriented role.
- Robust experience in developing and executing end-to-end digital marketing strategies.
- Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, SEO, social media marketing, lead generation, website analytics, and conversion optimization.
- Strong understanding of digital marketing funnels, performance marketing, customer acquisition, and ROI optimization.
- Experience managing digital marketing budgets, agencies, vendors, and internal teams.
- Strong analytical skills with the ability to interpret marketing data and translate insights into actionable strategies.
- Experience with Google Analytics, CRM platforms, marketing automation, and reporting tools.
- Experience in B2B marketing, education, training, professional services, consulting, or EdTech will be an advantage.
- Strong communication, stakeholder management, project management, and strategic thinking skills.
- Ability to independently take ownership of the digital marketing function and drive initiatives from strategy to execution and measurable results.

📌 Digital Marketing Manager-DMM (Bengaluru)
🏢 Mentric Trainingnsulting
📍 Bengaluru