Digital Marketing Executive / Manager

About the Role:

We are looking for a Digital Marketing Executive/Manager to build and drive Crystal Group's digital presence and demand generation across channels. This role owns the company's website, social media, content, SEO, and digital campaigns — while also supporting lead generation for the business development team. Candidates with digital marketing experience in the warehousing or cold chain industry are strongly preferred; candidates with strong digital marketing experience in a related B2B, industrial, or logistics sector will also be considered.

Key Responsibilities:

Digital Strategy & Brand Presence

● Plan and execute Crystal Group's digital marketing strategy across website, social media, email, and paid channels

● Build and strengthen the company's digital brand presence as a leading pan-India cold chain and warehousing company

● Ensure consistent brand messaging, tone, and visual identity across all digital touchpoints

Website & SEO

● Own and maintain the company website — content updates, landing pages, and user experience improvements

● Plan and execute SEO (Search Engine Optimization) strategy — keyword research, on-page optimization, and content recommendations to improve organic visibility and traffic

● Monitor website performance (traffic, bounce rate, conversions) using tools like Google Analytics/GA4 (Google Analytics 4) and recommend improvements

Content & Social Media

● Plan and create content (posts, articles, case studies, videos) that showcases Crystal Group's facilities, capabilities, and industry expertise

● Manage social media channels (LinkedIn, and other relevant platforms) — content calendar, posting, and community engagement

● Coordinate with internal teams and external agencies/vendors for photography,



videography, and design assets

Campaigns & Lead Generation Support

● Plan and execute digital campaigns (paid social, Google Ads, email marketing) to generate qualified leads for the business development team

● Support outbound digital prospecting efforts using tools such as LinkedIn Sales Navigator, Apollo.io, or similar platforms

● Maintain and optimize landing pages, forms, and CTAs (Calls to Action) to improve lead conversion

● Coordinate with the business development team to ensure leads are tracked, qualified, and followed up in the CRM (Customer Relationship Management) system

Analytics & Reporting

● Track and report key digital marketing metrics — website traffic, engagement, leads generated, cost per lead, and campaign ROI (Return on Investment)

● Prepare regular performance reports and share insights and recommendations with leadership

● Continuously test and optimize campaigns, content, and channels based on performance data

Required Qualifications & Experience

● Graduate/Postgraduate in Marketing, Business Administration, or related field

● 3–6 years of experience in digital marketing

● Experience in the warehousing or cold chain industry strongly preferred

● Candidates from related B2B, industrial, manufacturing, or logistics sectors with strong digital marketing experience will also be considered

● Hands-on experience managing websites, social media,



and digital campaigns end-to-end

Key Skills:

● Strong understanding of digital marketing channels and terminologies — SEO, SEM (Search Engine Marketing), social media, email marketing, and paid campaigns

● Content creation and content strategy skills, with an eye for visual and messaging consistency

● Working knowledge of Google Analytics/GA4, Google Ads, Meta Business Suite/Meta Pixel, and social media management tools

● Familiarity with CRM tools and basic lead-generation platforms (e.g., LinkedIn Sales Navigator, Apollo.io)

● Good understanding of B2B marketing and long sales-cycle industries

● Strong written communication skills — able to translate technical/operational capabilities into transparent, compelling content

● Data-driven mindset — comfortable analyzing and acting on campaign and website metrics

Preferred / Good to Have :

● Prior experience marketing warehousing, cold chain, logistics, or supply chain services

● Experience with website CMS (Content Management System) platforms such as WordPress

● Certification in Digital Marketing/SEO/Google Ads (Google, HubSpot, or similar)

● Basic photography/videography or design skills for content creation

Pay: Up to ₹900,000.00 per year

Benefits

- Health insurance
- Provident Fund

Application Question(s):
- Are you from Logistics or Ecommerce industry?
- Which industry are you currently associated with?
- How many years of experience do you have in Lead Generation, Cold calling and New Client Acquisition?
- Do you have experience in CRM and building pipeline?
- How many years of experience you have in Digital Marketing?
- Do you have experience in sourcing leads through Lusha/Apollo.io?

Work Location: In person

📌 Digital Marketing - Lead Generation (Kolkata)
🏢 Crystal Group
📍 Kolkata