ADZE STUDIO |

Head of Digital Marketing

Leadership Role

10 Years Experience

Full-time

Bengaluru, Karnataka, India · Senior Management · Team Leadership

About Adze Studio

Adze Studio is a digital marketing and creative agency focused on building brands, driving measurable growth, and delivering impactful digital experiences. We work across digital strategy, performance marketing, SEO, social media, content, branding, and web solutions to help businesses strengthen their market presence and achieve sustainable growth.

We are looking for a highly strategic, commercially driven, and results-oriented Head of Digital Marketing with 10 years of experience to lead our digital marketing function, drive business growth, strengthen client partnerships, and build a high-performing team.

This is a senior leadership role for someone who can combine strategic vision with strong execution capabilities, take complete ownership of marketing performance, manage multiple client portfolios, drive revenue growth, and establish scalable processes across the organisation.

Key Responsibilities1. Digital Marketing Strategy & Leadership

- Develop and execute comprehensive, integrated digital marketing strategies aligned with client business objectives, revenue targets, and organisational growth.
- Lead the overall digital marketing function, establishing clear goals, KPIs, performance benchmarks, and accountability across teams.
- Build scalable marketing frameworks, standard operating procedures, and performance-driven workflows.
- Identify emerging digital trends, technologies, platforms, and market opportunities to maintain the agency's competitive positioning.
- Drive data-backed decision-making, ensuring that all marketing initiatives are aligned with measurable business outcomes.
- Collaborate with senior management on business strategy, service expansion, and long-term organisational goals.

2. Performance Marketing & Revenue Growth
- Lead performance marketing strategies across Google Ads, Meta Ads, LinkedIn Ads, YouTube, programmatic platforms, and other relevant paid media channels.
- Develop and oversee customer acquisition, lead generation, conversion optimisation, retargeting, and revenue growth strategies.
- Take ownership of campaign profitability, ROAS, CAC, CPL, conversion rates, and overall marketing ROI.
- Manage campaign budgets, forecasting, resource allocation, and optimisation to maximise returns.
- Build robust attribution, tracking, analytics, and reporting systems to measure the effectiveness of marketing investments.
- Identify opportunities for upselling, cross-selling, and expanding client accounts through performance-driven marketing solutions.

3. SEO, Organic Growth & Content Strategy
- Lead comprehensive SEO strategies, including technical SEO, on-page optimisation, off-page SEO, content optimisation, and organic growth.
- Drive organic traffic, search visibility, keyword performance, and qualified lead generation through sustainable SEO practices.
- Oversee content marketing, website optimisation, conversion-focused landing pages, and integrated content distribution strategies.
- Establish strategies for local SEO, international SEO, and emerging areas such as AI-driven search and Generative Engine Optimisation (GEO).
- Work closely with content, design, development, and performance teams to ensure consistent execution across digital channels.
- Monitor search engine algorithm changes, competitor strategies, and evolving search behaviours to continuously refine organic growth initiatives.

4. Client Relationship & Account Leadership
- Act as a senior strategic point of contact for key clients, understanding their business models, challenges, growth objectives, and market positioning.
- Lead strategic client meetings, quarterly business reviews, campaign presentations, and performance discussions.
- Translate client business requirements into actionable digital marketing strategies and measurable deliverables.
- Build long-term client relationships through proactive communication, transparency, strategic guidance, and consistent delivery.
- Manage escalations, resolve critical client concerns, and ensure timely execution of agreed deliverables.
- Identify opportunities to expand existing accounts, improve client retention, and strengthen long-term partnerships.
- Ensure that client expectations are aligned with campaign feasibility, budgets, timelines, and projected outcomes.

5. Team Management & Performance Development
- Lead, mentor, and develop a multidisciplinary digital marketing team comprising SEO specialists, performance marketers, social media executives, content strategists, designers, and client servicing professionals.




- Establish clear reporting structures, individual KPIs, ownership, and accountability across all team members.
- Drive a performance-oriented culture focused on productivity, quality, collaboration, innovation, and continuous improvement.
- Conduct regular performance reviews, provide constructive feedback, and identify training and development requirements.
- Build effective team structures, optimise resource allocation, and ensure the right capabilities are available to support business growth.
- Identify future leaders within the team and develop succession plans for critical roles.
- Foster cross-functional collaboration and ensure seamless coordination between marketing, creative, development, and client servicing teams.

6. Business Development & Agency Growth
- Work closely with the business development team to identify new business opportunities, pitch strategies, and acquire high-value clients.
- Participate in client pitches, proposals, RFPs, presentations, and strategic consultations.
- Develop compelling digital marketing solutions, service offerings, and integrated marketing packages tailored to client requirements.
- Support revenue forecasting, account profitability, client acquisition, and business expansion initiatives.
- Identify new markets, industry verticals, and service opportunities to strengthen the agency's portfolio.
- Build strategic partnerships, explore new revenue streams, and contribute to the agency's overall growth strategy.
- Take ownership of improving client retention, increasing account value, and maintaining healthy project margins.

7. Analytics, Reporting & Performance Optimisation
- Establish a robust performance measurement framework across all digital marketing functions.
- Define, monitor, and review KPIs such as revenue growth, ROAS, ROI, CAC, CPL, conversion rates, organic traffic, lead quality, and client retention.
- Leverage tools such as Google Analytics 4, Google Search Console, Google Tag Manager, Looker Studio, Semrush, Ahrefs, and other relevant analytics platforms.
- Develop executive-level dashboards, monthly performance reports, and actionable business insights for management and clients.
- Identify underperforming campaigns, operational inefficiencies, and growth opportunities through data analysis.
- Implement continuous testing, experimentation, and optimisation frameworks across channels.
- Ensure marketing decisions are based on verified performance data rather than assumptions.

8. Social Media, Branding & Integrated Marketing
- Oversee integrated social media, content, influencer, brand awareness, and digital communication strategies.
- Ensure consistency in brand positioning, messaging, creative quality, and audience engagement across channels.
- Guide the creative team in developing performance-oriented creatives, campaign concepts, and impactful brand communication.
- Drive integrated campaigns that combine paid media, organic growth, content marketing, social media, and conversion optimisation.
- Monitor brand sentiment, audience behaviour, competitive positioning, and campaign effectiveness.
- Ensure that creative and communication strategies align with client objectives and measurable marketing outcomes.

9. Operational Excellence & Process Management
- Establish and maintain efficient workflows, project management systems, quality standards, and campaign approval processes.
- Ensure timely delivery of client projects, campaign launches, reporting, and strategic milestones.
- Monitor team utilisation, workload distribution, delivery timelines, and operational efficiency.
- Coordinate with internal stakeholders to minimise bottlenecks, resolve dependencies, and improve execution quality.
- Introduce automation, AI-powered tools, and technology-driven processes to improve productivity and reduce repetitive work.
- Ensure compliance with platform policies, data privacy requirements, client contracts, and internal business processes.
- Take complete ownership of delivery quality, operational discipline, and continuous process improvement.

10. Innovation, AI & Future-Ready Marketing
- Drive the adoption of AI-powered marketing tools, automation, predictive analytics, and advanced campaign optimisation techniques.
- Explore emerging technologies, including AI-assisted content workflows, marketing automation,



personalisation, and advanced attribution.
- Evaluate new digital platforms, advertising formats, and growth opportunities relevant to client industries.
- Build an innovation-driven culture that encourages experimentation, measurable learning, and continuous improvement.
- Ensure that Adze Studio's digital marketing capabilities evolve in line with changing customer behaviour, technology, and market requirements.

Required Qualifications & Experience
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field. An MBA or relevant postgraduate qualification is an added advantage.
- 10 years of overall experience in digital marketing, with substantial experience in leading teams, managing clients, and driving measurable business outcomes.
- Proven experience in a digital marketing agency, marketing consultancy, or a fast-paced, multi-client workplace.
- Demonstrated experience in managing integrated digital marketing strategies across paid media, SEO, content, social media, and analytics.
- Strong experience in managing significant marketing budgets, revenue targets, client portfolios, and cross-functional teams.
- Prior experience in a Head of Digital Marketing, Digital Marketing Director, Senior Digital Marketing Manager, or equivalent leadership role.
- Experience in client acquisition, strategic pitches, business development, and account growth.
- Strong understanding of digital marketing economics, profitability, forecasting, and performance measurement.
- Demonstrated ability to build teams, establish processes, manage escalations, and deliver against ambitious business objectives.

Technical Skills & Expertise
- Paid Media: Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, display advertising, retargeting, and campaign optimisation.
- SEO: Technical SEO, on-page and off-page SEO, keyword research, website audits, content strategy, and GEO.
- Analytics: GA4, Google Tag Manager, Google Search Console, Looker Studio, and conversion tracking.
- SEO Tools: Semrush, Ahrefs, Screaming Frog, and other industry-standard platforms.
- Marketing Automation: CRM integrations, lead nurturing, email marketing, marketing automation, and funnel optimisation.
- Social Media: Social media strategy, content planning, paid social, brand positioning, and audience growth.
- Web & CRO: Landing page optimisation, website performance, user journeys, conversion rate optimisation, and A/B testing.
- AI & Automation: AI-enabled marketing workflows, automation tools, predictive insights, and reporting optimisation.
- Project Management: Experience with project management, resource planning, workflow management, and reporting platforms.

Core Competencies
- Strategic thinking and business acumen
- Strong leadership and decision-making
- Commercial awareness and revenue ownership
- Client relationship and stakeholder management
- Analytical thinking and data-driven execution
- Strong communication, presentation, and negotiation skills
- Problem-solving and escalation management
- Team building, mentoring, and talent development
- Accountability, ownership, and execution discipline
- Adaptability, innovation, and continuous improvement
- Ability to manage multiple priorities in a fast-paced environment

What We Expect From You
- Take complete ownership of the digital marketing function, from strategy and planning to execution, performance, and business outcomes.
- Think beyond campaign execution and operate with a clear understanding of client profitability, business growth, and long-term value creation.
- Be hands-on when required, while building a capable team that can independently manage day-to-day operations.
- Demonstrate strong accountability, sound judgement, and the ability to make informed decisions under pressure.
- Proactively identify gaps, challenge inefficient processes, and implement practical solutions.
- Maintain high standards of client servicing, team discipline, delivery quality, and professional conduct.
- Build a culture where performance, ownership, transparency, and continuous learning are consistently practised.

The Ideal Candidate

We are looking for a business-minded digital marketing leader, not just a campaign manager. The ideal candidate will have the strategic depth to guide clients, the technical expertise to challenge execution, the leadership ability to build high-performing teams, and the commercial understanding to turn marketing initiatives into sustainable business growth.

Pay: ₹90,000.00 - ₹100,000.00 per month

Application Question(s)

- Expected salary?
- Are you an immediate joiner?

Experience:
- Digital marketing: 8 years (Required)

Work Location: In person

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