We are looking for an experienced and results-driven Digital Marketing Head to lead our digital marketing strategy and drive brand growth, customer acquisition, and online engagement. The ideal candidate will be responsible for developing and executing integrated digital marketing campaigns across multiple channels while managing the digital marketing team and optimizing performance based on data and insights.

Key Responsibilities:

- Develop and implement comprehensive digital marketing strategies aligned with business goals.

- Lead and manage digital marketing campaigns across SEO, SEM, social media, email marketing, content marketing, and paid advertising.

- Plan and manage digital marketing budgets to maximize ROI.

- Oversee social media strategy, content planning, and brand communication.

- Monitor website traffic, lead generation, conversion rates, and campaign performance.

- Use analytics and reporting tools to identify opportunities and improve campaign effectiveness.

- Lead SEO and search engine marketing initiatives to improve online visibility.

- Manage paid advertising campaigns across platforms such as Google Ads and social media.

- Conduct market research and competitor analysis to identify trends and growth opportunities.

- Develop strategies for lead generation, customer engagement, and retention.

- Collaborate with sales, creative, content, and business development teams.

- Lead, mentor,



and evaluate the performance of the digital marketing team.

- Stay updated with emerging digital marketing trends, technologies, and platform changes.

- Prepare regular performance reports and present insights and recommendations to management.

Requirements:

- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

- Proven experience in digital marketing, preferably in a leadership or managerial role.

- Strong knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising.

- Experience with Google Analytics, Google Ads, Meta Ads Manager, and other digital marketing tools.

- Strong analytical, strategic, and problem-solving skills.

- Excellent communication, leadership, and team-management abilities.

- Ability to manage multiple campaigns and projects simultaneously.

- Robust understanding of digital marketing metrics, KPIs, and ROI analysis.

What We Offer:

- Leadership opportunity in a growing digital marketing environment.

- Opportunity to build and execute impactful digital strategies.

- Professional growth and career development.

- Collaborative and creative work culture.

- Exposure to diverse digital marketing projects and campaigns.

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Head (Palarivattom)
🏢 Addax holidays
📍 Palarivattom