We are looking for a hands-on Digital Marketing Expert to manage paid advertising, grow our social media presence, improve search rankings, and maintain WordPress websites. The ideal candidate should combine creative thinking with analytical skills to generate quality enquiries and measurable business results.

Key Responsibilities

- Performance Marketing: Plan, execute, and optimise campaigns for lead generation and conversions. Monitor budgets, cost per lead, lead quality, and return on advertising spend.
- Google Ads: Manage Search, Display, and YouTube campaigns, including keyword research, audience targeting, ad copy, bidding, and remarketing.
- Meta Ads: Create and optimise Facebook and Instagram campaigns, including lead generation ads, audience testing, retargeting, and creative testing.
- Social Media Optimisation (SMO): Manage social media profiles, prepare content calendars, publish content, engage with audiences, and improve organic reach.
- Instagram: Plan posts, Reels, Stories, and campaigns that build engagement, grow relevant followers, and generate enquiries.
- Search Engine Optimisation (SEO): Conduct keyword research, improve on-page and technical SEO, coordinate content optimisation, build quality backlinks, and manage local SEO.
- WordPress: Create and update pages, publish blogs, build landing pages, manage plugins, and improve website usability, mobile responsiveness, and loading speed.
- Tracking and Reporting: Set up and verify conversion tracking using Google Analytics, Google Tag Manager, and Meta Pixel.



Prepare clear reports with results and recommended improvements.
- Coordinate with designers, video editors, and the sales or admissions team to align campaigns with business goals and lead-quality feedback.

Required Skills

- Practical knowledge of performance marketing, SEO, SMO, Google Ads, Meta Ads, Instagram, and WordPress.
- Experience independently managing advertising campaigns and budgets.
- Working knowledge of Google Analytics 4, Google Search Console, Google Tag Manager, and Meta Ads Manager.
- Understanding of landing pages, conversion funnels, A/B testing, and conversion rate optimisation.
- Ability to write effective ad copy, captions, and website content.
- Robust analytical skills, attention to detail, and ability to manage multiple campaigns.

Preferred Qualifications

- Experience in education, school admissions, or local business marketing.
- Basic graphic design and video editing skills using Canva or similar tools.
- Familiarity with CRM systems, lead follow-up processes, and marketing automation.
- Relevant Google Ads or Meta certifications are an advantage.

Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits

- Cell phone reimbursement
- Internet reimbursement

Ability to commute/relocate:
- Ambala, Haryana: Reliably commute or planning to relocate before starting work (Preferred)

Education:
- Bachelor's (Required)

Experience:
- Digital marketing: 3 years (Preferred)
- total work: 3 years (Preferred)

Work Location: In person

📌 Digital Marketing Expert (Ambala)
🏢 Springfield Public School
📍 Ambala