Job Summary

We're Hiring - Digital Marketing Executive. Company: Techkshetra Info Solutions Pvt. Ltd. Location: Bangalore, Karnataka. Employment Type: Full-Time | On-Site. Department: Marketing. Experience: 1-3 Years.

About Techkshetra

Techkshetra Info Solutions Pvt. Ltd. is an IT solutions company established in 2016, specializing in ERP, SaaS, AI-based applications, customized software solutions, and IT services for corporate and government clients. We are looking for a result-oriented Digital Marketing Executive who can take ownership of digital marketing activities, generate qualified business leads, strengthen our online presence, and contribute directly to business growth.

Key Responsibilities

- Develop and execute B2B lead-generation strategies through digital channels.
- Generate qualified leads and business opportunities for the company's IT, ERP, SaaS, AI, and software products.
- Identify and target relevant industries, companies, decision-makers, and potential clients.
- Generate leads through LinkedIn, Google, social media, email marketing, websites, online campaigns, and other digital channels.
- Research and build relevant prospect databases for the Business Development team.
- Monitor lead quality, lead sources, conversion rates, and campaign performance.
- Work closely with the Business Development and Sales teams to ensure proper lead handover and follow-up.
- Experiment with new lead-generation methods and continuously improve campaign effectiveness.
- Plan and execute digital marketing campaigns to increase brand visibility, website traffic, engagement, and lead generation.




- Manage company profiles across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
- Create engaging content for social media, websites, blogs, email campaigns, and promotional activities.
- Plan and execute SEO activities, including keyword research, on-page SEO, off-page SEO, and basic technical SEO.
- Create, manage, and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
- Monitor website traffic, campaign performance, engagement, leads, conversions, and ROI.
- Use tools such as Google Analytics, Google Search Console, Google Ads, and Meta Business Suite.
- Conduct competitor and market research to identify recent marketing and lead-generation opportunities.
- Support email marketing, WhatsApp marketing, content marketing, and online promotional campaigns.
- Prepare regular reports covering leads generated, lead sources, campaign performance, conversion rates, website traffic, and ROI.
- Stay updated with digital marketing trends, SEO updates, social media algorithms, advertising platforms, and B2B marketing practices.

Job Requirements

- Strong understanding of Digital Marketing and B2B Lead Generation.
- Practical knowledge of SEO, SEM, Social Media Marketing,



and Paid Advertising.
- Hands-on knowledge of Google Ads, Meta Ads, and LinkedIn Marketing.
- Experience in generating B2B leads for IT, software, SaaS, ERP, or technology companies will be an advantage.
- Good knowledge of social media management and content marketing.
- Working knowledge of Google Analytics and Google Search Console.
- Knowledge of LinkedIn prospecting and lead-generation techniques.
- Basic knowledge of Canva or similar creative tools.
- Strong analytical, communication, and problem-solving skills.
- Ability to work with targets and measure marketing performance.
- Self-motivated, proactive, and result-oriented approach.

Qualifications

- Bachelors degree in Marketing, Business Administration, Communications, or a related field.
- Digital Marketing, SEO, Google Ads, or related certifications will be an added advantage.

Preferred Candidate

Candidates with experience in B2B lead generation, IT/software marketing, SaaS, ERP, AI products, or technology marketing will be preferred. The ideal candidate should be someone who can generate leads, create effective digital campaigns, analyze results, and convert marketing activities into measurable business opportunities.

Job Location: Bangalore, Karnataka. Immediate joiners preferred.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Executive (Bengaluru)
🏢 TechKshetra Info Solutions
📍 Bengaluru