- Social Media Management: Plan and publish monthly content calendars across Facebook, Instagram, LinkedIn, and YouTube, including patient education, health tips, and reels.
- SEO and Website Management: Optimize the hospital website for search engines to ensure high visibility for treatment-related and unbranded medical keywords, while keeping doctor profiles and service pages updated.
- Paid Advertising (PPC/SEM): Execute and manage targeted digital ad campaigns on Google Ads and Meta Ads to generate patient leads for specific departments or health packages.
- Doctor Personal Branding: Create digital campaigns, videos, and articles highlighting the expertise of hospital specialists and consultants to build trust.
- Lead Tracking & Management: Respond to online inquiries, track customer journeys,
and coordinate with the hospital's front office or admission desk to convert digital leads into actual footfall.
- Online Reputation Management (ORM): Monitor patient reviews, feedback, and comments across digital platforms, and coordinate responses to protect the hospital's brand image.
- Analytics & Reporting: Track key performance indicators (KPIs) such as website traffic, cost-per-lead (CPL), and conversion rates using tools like Google Analytics to present monthly reports.