The Opportunity

We are looking for a results-driven E-commerce Growth, SEO & Merchandising Executive with strong expertise across SEO, e-commerce merchandising, website optimisation and performance marketing.

The ideal candidate will be highly hands-on and commercially driven, with a strong understanding of how customers discover, navigate and purchase products online. This role will be responsible for improving organic visibility, product discovery, website performance, conversion and overall e-commerce revenue.

The candidate should be equally comfortable working with data, product/catalogue teams, creative teams and performance marketers, translating insights into actionable growth initiatives.

Key Responsibilities

SEO & Organic Growth

- Own and execute the overall e-commerce SEO strategy across technical, on-page and off-page SEO.
- Conduct comprehensive keyword research, search intent analysis and competitor benchmarking.
- Optimise category, collection, product and landing pages for organic search.
- Develop and optimise SEO-friendly product titles, descriptions, metadata, headings, internal linking and URL structures.
- Identify opportunities to improve organic rankings, traffic, product discovery and non-brand search visibility.
- Work closely with content teams to develop SEO-led content and landing pages.
- Monitor Google Search Console, Google Analytics and other SEO platforms to identify opportunities and issues.
- Conduct regular technical SEO audits and work with developers to resolve crawlability, indexing, Core Web Vitals, schema and site architecture issues.
- Track SEO performance and provide actionable recommendations based on data.

E-commerce Merchandising

- Own day-to-day e-commerce merchandising and product discovery across the website.
- Develop strategies for category, collection and product page optimisation to maximise conversion.
- Manage product categorisation, taxonomy, filters, sorting, merchandising and navigation.
- Ensure the right products are surfaced to customers based on demand, seasonality, inventory, margin, sales performance and customer behaviour.
- Analyse product performance and identify opportunities for cross-selling, upselling and improving basket size.
- Plan and execute merchandising strategies around new launches, promotions, seasonal campaigns and commercial moments.
- Ensure product information, imagery, pricing, availability and promotional messaging are accurate and optimised.




- Continuously identify friction points in the customer journey and recommend improvements.

Performance Marketing

- Work closely with performance marketing teams to drive profitable customer acquisition and revenue growth.
- Have strong working knowledge of Google Ads, Meta Ads, Shopping/PMax and retargeting.
- Understand campaign structure, audience segmentation, product feeds, search intent and landing-page relevance.
- Analyse performance across ROAS, CAC, CPA, CTR, CPC, CVR, AOV, revenue and contribution margins.
- Translate paid media and customer acquisition insights into SEO, merchandising and website optimisation opportunities.
- Support the development of landing pages and product/category experiences that improve paid traffic conversion.
- Collaborate with agencies or internal performance teams to optimise acquisition and retargeting initiatives.

Analytics & Conversion Optimisation

- Use data to understand customer behaviour, product performance and website journeys.
- Monitor and analyse traffic, conversion rate, revenue, AOV, bounce/engagement metrics and customer acquisition performance.
- Identify opportunities through Google Analytics, Search Console, heatmaps, dashboards and e-commerce analytics platforms.
- Develop and track KPIs for SEO, merchandising and e-commerce growth.
- Support CRO initiatives including landing-page optimisation, navigation improvements, search optimisation and A/B testing.
- Build regular performance reports with clear insights, actions and commercial recommendations.

Required Expertise

- 5-8+ years of relevant experience in e-commerce, SEO, digital growth, merchandising or a closely related role.
- Strong hands-on experience in e-commerce SEO, preferably for a D2C, retail, fashion, beauty, lifestyle or consumer brand.
- Proven experience managing e-commerce merchandising and product catalogues.
- Strong understanding of category pages, PLPs, PDPs, site search, filters, taxonomy, navigation and product discovery.
- Strong knowledge of technical SEO, on-page SEO, keyword strategy, schema, internal linking and site architecture.
- Demonstrated understanding of performance marketing and paid acquisition.




- Strong analytical skills with the ability to interpret data and turn it into commercial actions.
- Experience with tools such as Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager and SEO platforms such as SEMrush, Ahrefs or similar.
- Experience working with an e-commerce platform such as Shopify, Magento, WooCommerce or similar.
- Solid understanding of product feeds and Google Merchant Center is preferred.
- Excellent understanding of the e-commerce funnel from acquisition to discovery to conversion and retention.
- Strong communication and stakeholder-management skills.

What We Are Looking For The ideal candidate is someone who:

- Thinks commercially, not just technically.
- Can look at a category or product page and immediately identify opportunities to improve visibility, discovery and conversion.
- Understands the relationship between SEO, merchandising, paid media and revenue.
- Is highly data-driven and comfortable working with performance metrics.
- Can independently identify problems, formulate hypotheses and implement solutions.
- Is hands-on and execution-oriented rather than purely strategic.
- Understands both customer behaviour and search behaviour.
- Can work across marketing, creative, technology, content and business teams.
- Is constantly looking for ways to improve traffic quality, conversion rate, AOV and overall e-commerce revenue.

Key Performance Indicators

Success in this role will be measured through:

- Organic traffic and non-brand search growth
- Keyword rankings and search visibility
- Organic revenue and assisted revenue
- Product/category discoverability
- E-commerce conversion rate
- Product and category performance
- Average order value
- Revenue and profitability
- Paid acquisition efficiency
- ROAS / CAC / CPA
- Site search and merchandising performance
- Overall e-commerce revenue growth
- Improvements in customer journey and conversion

Education

Bachelor's degree in Marketing, Digital Marketing, Business, E-commerce, Communications or a related field preferred.

Relevant certifications in SEO, Google Ads, Analytics or digital marketing will be an advantage.

Why Join Squared Circle

- Work with leading regional and international brands in e-commerce.
- Exposure to multi-marketplace digital growth strategies.
- Opportunity to build expertise across performance marketing, marketplaces, and social commerce.
- Be part of a fast-growing digital commerce company shaping the future of online retail.

📌 Digital Marketing Executive (SEO) (Bengaluru)
🏢 Squared Circle E-Com
📍 Bengaluru