Job Summary

We are looking for a creative and results-oriented Digital Marketing Executive to manage and execute digital marketing activities across various online platforms. The candidate will be responsible for improving the companys online presence, generating leads, managing social media, and supporting digital campaigns.

Key Responsibilities

- Develop and execute digital marketing strategies and campaigns across relevant online platforms.

- Manage the company's social media platforms, including LinkedIn, Instagram, Facebook and other relevant channels.

- Create engaging and informative content related to financial services, investment products, company updates and market-related topics.

- Plan and maintain a social media content calendar.

- Run and monitor paid advertising campaigns through platforms such as Google Ads and Meta Ads.

- Conduct keyword research, SEO activities and website optimisation to improve online visibility.

- Monitor website traffic, campaign performance, engagement and lead-generation metrics.

- Generate and manage digital leads and coordinate with the sales/relationship team for follow-up.

- Prepare regular digital marketing performance reports using relevant analytics tools.

- Coordinate with designers, content writers and external agencies, where required.

- Conduct competitor and market research to identify digital marketing trends and opportunities.

- Support email marketing, WhatsApp campaigns and other digital communication initiatives.

- Ensure all digital content is accurate, skilled and aligned with company branding.





- Maintain consistency in the company's digital identity and communication.

- Ensure marketing communications comply with applicable financial-services and regulatory guidelines.

Required Skills

- Good knowledge of Digital Marketing, Social Media Marketing and Content Marketing.

- Basic to good understanding of SEO and SEM.

- Experience with Google Ads and Meta Ads will be preferred.

- Knowledge of Google Analytics/GA4, Google Search Console and other analytics tools.

- Good content-writing and communication skills.

- Knowledge of Canva, Photoshop or other basic design tools will be an advantage.

- Strong analytical and reporting skills.

- Creative mindset with good attention to detail.

- Ability to manage multiple campaigns and deadlines.

Educational Qualification

- Graduate/Postgraduate in Marketing, Digital Marketing, Mass Communication, Business Administration or a related field.

- Certification in Digital Marketing will be an added advantage.

Experience

- 1–3 years of experience in Digital Marketing, Social Media Marketing or a related role.

- Freshers with relevant digital marketing certifications, internships or practical project experience may also be considered.

Key Performance Areas (KRA)

- Digital reach and brand visibility.

- Social media growth and engagement.

- Quality and quantity of digital leads generated.

- Website traffic and SEO performance.

- Paid campaign performance and ROI.

- Content quality and consistency.

- Timely execution of digital campaigns.

- Accuracy of digital marketing reports and analytics.

📌 Digital Marketing Executive (Kolkata)
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